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Marketing content not working as well as you'd like? Discover five ways to improve your website content, ebooks, blog posts, landing pages, lead magnets, emails, and other marketing pieces. Do you want to create a purposeful stream of copy that activates the know-like-trust factor and leads people to want to do business with you? Whether we're creating web content, ebooks, one-sheets, blog posts, success stories, email sequences, lead magnets, landing pages, or brochures.

If you work with me, you'll discover that's what I'm all about: creating smooth, converting copy experiences that lead more people to say YES to your offers. What a fabulous person to work with! If it's the written word, Renae can help you- she's done everything from straightforward editing to taking our raw, unformed ideas and turning them into fabulous marketing content.

Renae's exceptional work requires little revision and oozes with passion for the subject matter and writer's craft. She's gifted and highly productive, and a highly accountable person to serve as a virtual extension of your staff.
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As a marketing writer, I know I'm not supposed to talk about "me."
But I also know that if you're seriously considering tapping into my learning and talent for conversion-focused copy that helps you influence and sell, you'll want to know a little more about who I am-and who I'm not.
I love these times we're living in, when the Internet brings together buyers and sellers from every corner of globe.
People who have ideas can publish them.
People who have dreams can make them happen-and I love to be part of making it so!
My theory of conversion copywriting is that each headline, sentence, image, and bullet point works in harmony with content design and user experience to lead people through a series of YESes.
And then you said YES after reading the headline.
And then you said YES after reading the first sentence, and then each bullet point, and, now, these words.
I invite you to get to know me by attending one of my free, twice-monthly training webinars, promoted under the banner of "Influence and Convert."
Each session lasts 30 minutes, and no selling is involved.
Since hanging my shingle as a marketing writer and editor back in 2002, I've worked on hundreds of projects, only a small sample of which is represented in this portfolio.
What I want you to know is that, in all cases, the work I do centers on communicating with readers.
In all cases, for every project, I evaluate your company, products, services, and content from the perspective of reader.
I ask questions, raise objections, and aim to remove all stumbling blocks--things that may cause readers to falter and lose trust and confidence in you.
Over the last little while, though, several people have told me they were offended by the term because nefarious types have co-opted it.
Just wanted you to know.
A manifesto is a written statement publicly declaring the intentions, motives, or views of its issuer.
The word is still used and understood in the same way today, almost 400 years later, even headlining as the name of a 2015 film by Julian Rosefeldt.
If, after reading, you feel inspired or moved or ready to hire me to help you write your own, please let me know.
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