Krative is a boutique New Haven based marketing firm that specializes in brand strategy. From branding & identity to design & marketing, we've helped many brands (big and small) to increase brand awareness, engagement, and revenue. We connect people to brands through thoughtfully crafted brand strategies, design, and marketing services. A quick email or phone call is all it takes to take your brand to the next level.
Whether you want to tell us about what hasn't worked in the past, or have clear goals to work towards, we want to hear it!
Whether you want to tell us about what hasn't worked in the past, or have clear goals to work towards, we want to hear it!
Services
We connect people to brands through thoughtfully crafted brand strategies, design, and marketing services.
Strategy is the foundation of a strong brand.
We take care to ensure your marketing goals and business objectives are driven by your brand's unique opportunities and value.
We are experts at capturing your brand's core motivations, identity, and voice.
With a well-defined and data-backed strategy driving your brand's vision, you will be sure to capture your target market's attention.
Your brand as a whole acts as a puzzle.
Strategy is the foundation of a strong brand.
We take care to ensure your marketing goals and business objectives are driven by your brand's unique opportunities and value.
We are experts at capturing your brand's core motivations, identity, and voice.
With a well-defined and data-backed strategy driving your brand's vision, you will be sure to capture your target market's attention.
Your brand as a whole acts as a puzzle.
Rick Callahan is an entrepreneur dedicated to growth.
He started his first business at the age of 22 in a sublet office within a manufacturing facility in Meriden, CT.
Today, he is the founder and CEO of Krative - a branding, design, and marketing agency in the heart of New Haven, CT.
As Krative's CEO, he is often seeking the next big opportunity for Krative.
He currently serves as the lead brand strategist and consultant for Krative's client engagements.
In 2010, Rick founded the Sprout Internship Program, a competitively sought internship program modeled after trade apprenticeships.
He started his first business at the age of 22 in a sublet office within a manufacturing facility in Meriden, CT.
Today, he is the founder and CEO of Krative - a branding, design, and marketing agency in the heart of New Haven, CT.
As Krative's CEO, he is often seeking the next big opportunity for Krative.
He currently serves as the lead brand strategist and consultant for Krative's client engagements.
In 2010, Rick founded the Sprout Internship Program, a competitively sought internship program modeled after trade apprenticeships.
Our best work is the result of a deep understanding of who our clients are.
Not just what they do or hope to accomplish through marketing, but why they do what they do, how they do it, and what drives them to continue doing so.
Either way, our first objective when meeting a potential client is to understand the vision for their brand.
Through a series of discovery research and exercises we will examine your brand's core values, target markets, and communications strategies.
The findings of this process will inform the design and strategy to position, market, and grow your brand.
Not just what they do or hope to accomplish through marketing, but why they do what they do, how they do it, and what drives them to continue doing so.
Either way, our first objective when meeting a potential client is to understand the vision for their brand.
Through a series of discovery research and exercises we will examine your brand's core values, target markets, and communications strategies.
The findings of this process will inform the design and strategy to position, market, and grow your brand.
Your organization has an identity all its own.
It has its own personality and it even speaks with its own voice.
We are experts at capturing these fundamentals to express exactly what you need to say, and how you need to say it.
Whether through digital, print, or somewhere in-between, we design identities, brand messaging, and marketing collateral that works for its intended audience.
Attracting the ideal target markets requires a brand to be positioned where their intended audience will discover it, connect with it, and take action on it.
It has its own personality and it even speaks with its own voice.
We are experts at capturing these fundamentals to express exactly what you need to say, and how you need to say it.
Whether through digital, print, or somewhere in-between, we design identities, brand messaging, and marketing collateral that works for its intended audience.
Attracting the ideal target markets requires a brand to be positioned where their intended audience will discover it, connect with it, and take action on it.
Do you strategically use certain colors, fonts, shapes, imagery, and words to express a precise message and tone?
One of the first lessons that we often convey to new clients is that as designers our job is to convey & communicate to their ideal markets - instead of simply appealing to personal preference of aeshetic.
It's about more than the aesthetic; graphic design tells the world who you are, what you stand for, and who you serve.
We work closely with every client to learn what makes them tick, what is important to their customers, and how they should come across to the outside world.
One of the first lessons that we often convey to new clients is that as designers our job is to convey & communicate to their ideal markets - instead of simply appealing to personal preference of aeshetic.
It's about more than the aesthetic; graphic design tells the world who you are, what you stand for, and who you serve.
We work closely with every client to learn what makes them tick, what is important to their customers, and how they should come across to the outside world.
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