What you need is a process - a practical, measurable and continual process that produces consistent, predictable and profitable results. Let me show you how. Hi, I'm Bob McCarthy and I'd like to help you with your direct response marketing - for direct mail, digital and print. I've been in the direct mail business since 1980 - as a marketing strategist, direct response copywriter, creative director, list researcher, campaign program manager and direct mail trainer/educator.
And now I also perform those same functions with digital marketing. I can advise you on production, and supervise your print/mail production, but only as part of my consulting work. Many see direct mail simply as a print/mail production exercise, but in fact, your results are going to be determined by your strategy and how it works in your overall sales process.
Direct mail creative decisions are too often based by personal preferences. Better results can be achieved when you focus on offers, messaging, persuasion and behavioral motivation.
And now I also perform those same functions with digital marketing. I can advise you on production, and supervise your print/mail production, but only as part of my consulting work. Many see direct mail simply as a print/mail production exercise, but in fact, your results are going to be determined by your strategy and how it works in your overall sales process.
Direct mail creative decisions are too often based by personal preferences. Better results can be achieved when you focus on offers, messaging, persuasion and behavioral motivation.
Services
McCarthy & King Marketing is a direct response agency providing direct mail and online marketing services.
McCarthy & King has a long history in direct mail, but now also uses direct response methodologies in other media - including email marketing, survey marketing, website/content marketing and online marketing.
Founded in 1990, the firm works with a wide range of businesses (B2B and B2C) to develop direct response strategy and creative services in support of the lead and sales process.
McCarthy & King Marketing is based in Milford, Massachusetts - just 45 minutes from Boston (MA), Worcester (MA) and Providence (RI).
McCarthy & King has a long history in direct mail, but now also uses direct response methodologies in other media - including email marketing, survey marketing, website/content marketing and online marketing.
Founded in 1990, the firm works with a wide range of businesses (B2B and B2C) to develop direct response strategy and creative services in support of the lead and sales process.
McCarthy & King Marketing is based in Milford, Massachusetts - just 45 minutes from Boston (MA), Worcester (MA) and Providence (RI).
For more than 25 years, Bob McCarthy has been a copywriter, consultant, creative director, project manager, list researcher, and direct marketing instructor.
Working with both businesses and non-profits, he has been responsible for planning, creating and executing dozens of direct mail, email, print advertising and collateral projects.
This experience has now expanded to include websites, landing pages, blogs, online marketing and content marketing.
A past president of the New England Direct Marketing Association (NEDMA), Bob began his career in journalism working as a reporter for the Quincy Patriot Ledger.
Working with both businesses and non-profits, he has been responsible for planning, creating and executing dozens of direct mail, email, print advertising and collateral projects.
This experience has now expanded to include websites, landing pages, blogs, online marketing and content marketing.
A past president of the New England Direct Marketing Association (NEDMA), Bob began his career in journalism working as a reporter for the Quincy Patriot Ledger.
In today's marketing world, there are so many activities, tools and platforms, it can be difficult to know where to start.
It can a more than a little overwhelming.
We understand the temptation to jump into the next marketing campaign - whether it's digital campaign, or a direct mail campaign, or a social media campaign - but before you do, we hope you will consider the following.
It's a marketing system that provides an essential infrastructure to you marketing program.
This is a three-part marketing system that recommends building a Foundation and a Pipeline before you launch a new campaign.
It can a more than a little overwhelming.
We understand the temptation to jump into the next marketing campaign - whether it's digital campaign, or a direct mail campaign, or a social media campaign - but before you do, we hope you will consider the following.
It's a marketing system that provides an essential infrastructure to you marketing program.
This is a three-part marketing system that recommends building a Foundation and a Pipeline before you launch a new campaign.
For the most part, websites are used to showcase a company for its products and/or services.
The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell.
But that shouldn't be the end of it.
With the right strategy and mindset, .
It's such a simple concept and one that is frequently overlooked.
It's overlooked because a lead survey campaign is less about advertising your product or service and more about generating leads and collecting information for the sales team.
The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell.
But that shouldn't be the end of it.
With the right strategy and mindset, .
It's such a simple concept and one that is frequently overlooked.
It's overlooked because a lead survey campaign is less about advertising your product or service and more about generating leads and collecting information for the sales team.
Direct mail still stands apart for its ability to target, connect and persuade, and now with digital, we can engage and automate.
We've been doing direct mail for more than 30 years.
Depending on your needs, we provide a full-service direct mail campaign that includes list research, offer planning, format selection, testing strategy, creative and print/mail production.
Thank You page - provides a follow-up page for a download or the next step in your sales process.
This is where we expand your reach and reinforce your message through web advertising and social media (Facebook and Instagram) advertising.
We've been doing direct mail for more than 30 years.
Depending on your needs, we provide a full-service direct mail campaign that includes list research, offer planning, format selection, testing strategy, creative and print/mail production.
Thank You page - provides a follow-up page for a download or the next step in your sales process.
This is where we expand your reach and reinforce your message through web advertising and social media (Facebook and Instagram) advertising.
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