Dennis stepped into a multi-million dollar launch of a new product that required marketing expertise to accommodate the technical aspects. We successfully launched the product across multiple brands into three distinct countries. His expertise and abilities fit perfectly into our team and allowed the project to launch without issues. Dennis is highly skilled in the area of strategic thinking, developing a strategic marketing plan and brand positioning.
These are a few of his core competencies. He also is an excellent leader and director. Dennis' strength is in identifying the single most important strategic difference between your company and your competitors. He does that through an efficient yet intensive discovery process and builds your brand statement around that strategic difference. I asked Dennis to assist me with rebranding my business and myself to be known more as a talent, leadership and culture consultant and less as a career coach.
Dennis is highly skilled in the area of strategic thinking, developing a marketing plan and brand positioning.
These are a few of his core competencies. He also is an excellent leader and director. Dennis' strength is in identifying the single most important strategic difference between your company and your competitors. He does that through an efficient yet intensive discovery process and builds your brand statement around that strategic difference. I asked Dennis to assist me with rebranding my business and myself to be known more as a talent, leadership and culture consultant and less as a career coach.
Dennis is highly skilled in the area of strategic thinking, developing a marketing plan and brand positioning.
Services
The brand promise must be one that manifests itself consistently in the customer experience and is communicated consistently throughout all forms of marketing communication.
Over time the brand becomes a relationship an individual has with a company, product or a service.
Like an interpersonal relationship, relationships with brands are dynamic, emotional and based on one's aggregate experience.
Over time the brand becomes a relationship an individual has with a company, product or a service.
Like an interpersonal relationship, relationships with brands are dynamic, emotional and based on one's aggregate experience.
A brand is more than a company's tagline, trademark and logo.
A company's brand must embody and communicate the company's promise and commitment to its target.
This promise reflects the company's culture and mission.
Successful brands, the ones that have been distinctive, memorable and have engendered customer loyalty over time, have all exhibited several essential attributes.
Each is a necessary characteristic in order for a brand to be effective and sustaining.
Effective branding differentiates you from the competition.
A company's brand must embody and communicate the company's promise and commitment to its target.
This promise reflects the company's culture and mission.
Successful brands, the ones that have been distinctive, memorable and have engendered customer loyalty over time, have all exhibited several essential attributes.
Each is a necessary characteristic in order for a brand to be effective and sustaining.
Effective branding differentiates you from the competition.
Core Strength Marketing's signature brand strategy discovery process includes an an efficient yet thorough review of the three spheres of business that impact brand strategy and positioning.
A vital aspect of the CSM discovery process and what differentiates us from a more typical marketing communications firm is how closely we look within your business: business and sales goals, sales history, past and current marketing activity, company culture, organizational structure, processes and information flow, product and service offerings, pricing, and performance metrics.
A vital aspect of the CSM discovery process and what differentiates us from a more typical marketing communications firm is how closely we look within your business: business and sales goals, sales history, past and current marketing activity, company culture, organizational structure, processes and information flow, product and service offerings, pricing, and performance metrics.
A company that designs and manufactures parts for the aerospace industry was well regarded by its current customers but was not attracting prospects to its site in order to obtain RFP's and other opportunities.
Like many b2b companies, they were a technology, product and sales driven company.
They recognized the need for marketing help to support their in house expertise.
After a week of online research and a day at the company meeting with the President, and the heads of marketing and sales, Core Strength Marketing determined that in spite of their strong performance, their marketing was out of date and did not compare favorably with the competition and that coupled with a "remote" location cost them sufficient credibility to warrant a site visit and consideration.
Like many b2b companies, they were a technology, product and sales driven company.
They recognized the need for marketing help to support their in house expertise.
After a week of online research and a day at the company meeting with the President, and the heads of marketing and sales, Core Strength Marketing determined that in spite of their strong performance, their marketing was out of date and did not compare favorably with the competition and that coupled with a "remote" location cost them sufficient credibility to warrant a site visit and consideration.
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