Bright Kestrel Ltd. provides digital marketing services and small business marketing consulting. We offer email marketing, website updates, social media marketing, and even traditional marketing like postcards and brochures. The name reflects an interest in "bringing brightness to business" and our love of nature. We emulate the kestrel, a small falcon adept at quick movements to capture his next meal.
Services
We understand that many small businesses and non-profits do not see the value in spending precious time trying to develop a digital presence.
The suggestion that "because everyone is doing it, you should too" is not a compelling argument.
With more than a decade of experience in digital marketing for smaller entities we know that digital marketing should be an important part of the marketing mix.
But we won't ask you to set up a Facebook account just because it gives us something to do.
We know that you need a good reason to start something new or spend more time and money on marketing.
The suggestion that "because everyone is doing it, you should too" is not a compelling argument.
With more than a decade of experience in digital marketing for smaller entities we know that digital marketing should be an important part of the marketing mix.
But we won't ask you to set up a Facebook account just because it gives us something to do.
We know that you need a good reason to start something new or spend more time and money on marketing.
It is important to connect with your customers and potential customers.
They may look you up on social media or visit your website when they have an immediate need.
But don't be passive about your digital marketing.
Don't assume your brand will always jump to mind.
Use email to tell your story and keep a relationship going with your fans and customers.
After you gain their permission, reaching out by email is a proven effective way to attract and keep customers.
We can create and manage your campaigns from concept, to content and graphics all the way to improving your delivery, open and conversion rates.
They may look you up on social media or visit your website when they have an immediate need.
But don't be passive about your digital marketing.
Don't assume your brand will always jump to mind.
Use email to tell your story and keep a relationship going with your fans and customers.
After you gain their permission, reaching out by email is a proven effective way to attract and keep customers.
We can create and manage your campaigns from concept, to content and graphics all the way to improving your delivery, open and conversion rates.
Some see marketing as something nice to do, but not necessary.
When it is the first thing cut when budgets get tight you probably are not making your marketing accountable.
You need to measure the impact your marketing has on sales or memberships or whatever is the ultimate goal of your organization.
When it is the first thing cut when budgets get tight you probably are not making your marketing accountable.
You need to measure the impact your marketing has on sales or memberships or whatever is the ultimate goal of your organization.
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