Octiv Digital
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We enjoy blogging about important topics in digital marketing. From algorithm changes that impact search engine optimization to new automation tests you can try with paid search, we try our best to cover it all. Much like everything else these days, your business doesn't really exist if it doesn't exist online. So having a website is an absolute must.

But a website is not worth much. Have questions about what we do at Octiv Digital? We would love to hear from you! We offer free 30-minute consultations to discuss your website, marketing questions or any other digital items on your mind. From there, we'll figure out the best solutions for you.
Services
We will always recommend the right package based on the keywords you want to target and the competition in local Elk Grove, CA search results.
Search engine optimization is a significant investment for growing your business online.
However, because it is such a large investment, businesses must properly vet new marketing agencies to choose the best expert.
An estimated 65% of website traffic occurs on mobile devices and continues to grow each year.
Is your website ready to serve mobile searchers?
Knowing that everyone uses their mobile phone for just about anything, serving a proper mobile experience is a must-have.
Not only is a mobile-friendly design necessary for the users of a site, it's also important for search engine crawlers.
Because Google wants to create the best search results possible, you need to remember to dial in search engine optimization efforts for mobile pages too.
Many businesses receive reviews across a variety of platforms including Google, Facebook, Yelp, HomeAdvisor, Zillow, etc.
If you spend a significant amount of time logging into each of these platforms to respond to your customers, whether their review is negative or positive, you are spending valuable time that could be used growing your business in other ways.
Through our 3rd party partner, we can offer you a platform to manage all of your reviews in one easy-to-use interface.
Negative or positive, it's important to connect with your customers and let them know you appreciate their business.
Paid media is any form of online marketing where you are paying a user to engage with your site.
Unlike organic search or organic social posts, paid media advertisers pay to acquire new traffic.
This most commonly comes from Google search and Facebook, where advertisers pay per click or per impression.
In Google search, you are charged each time a person clicks on an ad.
Conversely, with display advertising, you may be charged based on clicks or impressions for your ad.
Paid media is also inclusive of product listing ads, image banner placements, retargeting ads and video advertising on YouTube or similar partner sites.
While we offer pay per click ad management to nationwide clientele, we're also a go-to source for Sacramento PPC management.
For local businesses who need to compete in search results and need to obtain clicks, leads and new customers right away, paid advertising is an optimal choice as it places your business front and center instantaneously.
Like any heavily-populated city, Sacramento is a competitive market and requires the best in PPC management and consulting to get it right.
And whether your business is in the heart of downtown Sacramento or a suburb like Folsom or Roseville, we're here to be your PPC agency.
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