C3Research
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C3Research is a strategic marketing research and consulting firm, organized as three interlinked research centers. It was a stark realization that digital media and marketing were going to change all the rules of marketing. Marketing faculty at various universities were on the cusp of change, but whatever they researched and wrote was difficult to translate for applications in the industry.

The industry needed a bridge between academic research and its applications. C3Research has a unique DNA. The company was founded in 2003 by an academic who felt the winds of change blowing in the world of marketing.
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C3Research was founded with the vision of integrating the latest advances in marketing knowledge with useful and practical applications in marketing.
We are a group of marketing strategy experts who are passionate about marketing research and the role it plays in marketing.
We are dedicated researchers with rich experience in academic research, consulting, and marketing practice form the core group around which a whole new research institution is being built.
Each center provides advanced knowledge and research tools that help build powerful brands.
We conduct research in the area of business strategy using innovative techniques to help clients understand the entire strategic canvas.
Areas of expertise include market and industry structure analysis, market segmentation, diffusion of new products, and predictive modeling.
We provide extensive research support using the 5C framework to develop winning competitive strategy.
The 5C elements are: Context (market and industry structure), Company, Customer, Competition, and Collaborators.
The data is collected primarily from secondary sources, proprietary research, company records and internal sources.
Research on customer satisfaction, value measurement and data mining that aid clients in turning customer transactions into long-term customer relationships.
These tools are especially tailored for sectors such as tourism, hospitality, healthcare, and banking.
Customer life time value can be maximized through gaining additional customers, retaining customers longer, and increasing their purchases.
In today's technologically driven world, companies find themselves lost in a vast proliferation of data.
In a focus group, a selected group of people are invited to participate in a group discussion which is moderated by a professional marketing researcher.
These sessions last for 90 minute on average, and participants are paid $75 per session.
The focus groups are not a sales pitch, and you are not required to buy anything.
We also conduct other paid research studies throughout the year in our research facility, and there would be plenty of opportunities to participate in different studies based on whether or not you qualify.
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