It is very simple. We combine our expertise in market research and understanding consumers and the marketplace with your brand expertise to provide focused recommendations for improving your business performance. Insights grounded in consumer behaviors, wants and needs lead to sustainable growth through branding, marketing strategies and tactical initiatives.
Trajectory Insights came highly recommended from a company that we engaged to develop a value proposition for all three of our brands. They provided the consumer insights that helped the team develop an actionable business strategy. They bring a collaborative process, taking a 360 view that included not only the consumer, but incorporated the WellBiz internal team, franchisees and their unit team members.
Trajectory works extremely well with the entire project team to deliver the necessary insights to drive the growth of our business. Every client's situation is unique, therefore successful solutions rely on new ways of framing and solving problems.
Trajectory Insights came highly recommended from a company that we engaged to develop a value proposition for all three of our brands. They provided the consumer insights that helped the team develop an actionable business strategy. They bring a collaborative process, taking a 360 view that included not only the consumer, but incorporated the WellBiz internal team, franchisees and their unit team members.
Trajectory works extremely well with the entire project team to deliver the necessary insights to drive the growth of our business. Every client's situation is unique, therefore successful solutions rely on new ways of framing and solving problems.
Services
Rob Siegal is a consumer insights expert, with over 25 years of experience in the field.
Nothing makes him happier professionally than getting his hands dirty with data to help his clients achieve success.
He has developed customizable research products for Trajectory Insights that solve the unique issues facing businesses today.
The emerging world of big data is providing marketers and others the ability to dig into consumer behaviors like never before.
What is lost in this type of analysis is understanding the "WHYs" behind product and service purchase decisions.
Nothing makes him happier professionally than getting his hands dirty with data to help his clients achieve success.
He has developed customizable research products for Trajectory Insights that solve the unique issues facing businesses today.
The emerging world of big data is providing marketers and others the ability to dig into consumer behaviors like never before.
What is lost in this type of analysis is understanding the "WHYs" behind product and service purchase decisions.
To be frank, when I first engaged Trajectory Insights, my expectations were minimal - accuracy, sound analysis, and reliable data.
What I soon learned is that Rob has a set of rare gifts that allow him to find the rich, hidden stories in data.
He cleverly and tirelessly seeks what is important and meaningful, which is transformative.
Businesses are immersed in data, but it is rare to find someone with the skill and passion to transform numbers into real business value.
As a customer, that is what we really needed - someone to shepherd us through the data so we can focus on the meaning.
What I soon learned is that Rob has a set of rare gifts that allow him to find the rich, hidden stories in data.
He cleverly and tirelessly seeks what is important and meaningful, which is transformative.
Businesses are immersed in data, but it is rare to find someone with the skill and passion to transform numbers into real business value.
As a customer, that is what we really needed - someone to shepherd us through the data so we can focus on the meaning.
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