Griffin & Co. is a strategic marketing firm located in Arlington, Virginia. Since 2015, we have helped many small, medium and large businesses in a variety of industries understand how to improve their overall marketing efforts. Griffin & Co. uses real marketing methods and strategy to help brands differentiate themselves from the competition, gain market share and establish a consistent message across all channels that resonates with their target audience.
Marketing is not advertising. Marketing is a process - a combination of multiple variables that have to work together to succeed. It's not just advertising, search engine marketing, monthly emails or a Facebook post, it's the combination of those tactics that sync to form a cohesive message targeted to the right audience at the right time. Not just any message, but a message that accurately reflects your brand while at the same time, engages your audience.
That's where Griffin & Co. comes in. We help present your brand to relevant customers actively searching for a solution to their problem that your business can offer, instead of a mass marketing approach.
Marketing is not advertising. Marketing is a process - a combination of multiple variables that have to work together to succeed. It's not just advertising, search engine marketing, monthly emails or a Facebook post, it's the combination of those tactics that sync to form a cohesive message targeted to the right audience at the right time. Not just any message, but a message that accurately reflects your brand while at the same time, engages your audience.
That's where Griffin & Co. comes in. We help present your brand to relevant customers actively searching for a solution to their problem that your business can offer, instead of a mass marketing approach.
Services
Griffin & Co. is a strategic marketing firm located in Arlington, Virginia.
Since 2015, our team has helped many small and medium-sized businesses in a variety of industries understand how to improve their overall marketing efforts.
David has worked in marketing for over 10 years.
From advertising agencies, to print and television, to branding and websites, he has experience in all areas of business and wears many hats.
His passion for marketing started in college, where David developed an internship program for a local franchise he was working for after seeing areas that could be improved upon.
Since 2015, our team has helped many small and medium-sized businesses in a variety of industries understand how to improve their overall marketing efforts.
David has worked in marketing for over 10 years.
From advertising agencies, to print and television, to branding and websites, he has experience in all areas of business and wears many hats.
His passion for marketing started in college, where David developed an internship program for a local franchise he was working for after seeing areas that could be improved upon.
That's where Griffin & Co. comes in.
We seamlessly integrate with your company to understand all aspects of your brand, how to best represent you and how to get your message to the right people.
We start by creating a plan.
What obstacles does your business or industry face?
What are your goals?
What have you tried before?
Identifying strengths, weaknesses, opportunities and threats is crucial to a successful strategy.
Determine The Right Course Of Action: Only after understanding your business does Griffin & Co. create a plan to achieve your goals.
We seamlessly integrate with your company to understand all aspects of your brand, how to best represent you and how to get your message to the right people.
We start by creating a plan.
What obstacles does your business or industry face?
What are your goals?
What have you tried before?
Identifying strengths, weaknesses, opportunities and threats is crucial to a successful strategy.
Determine The Right Course Of Action: Only after understanding your business does Griffin & Co. create a plan to achieve your goals.
Whether it's new or a modified version, a marketing plan helps you set clear goals on who you are targeting, why they want your product or service and how to reach that target.
Scattershot marketing never works in the long run and you can end up wasting A LOT of money.
Creating the right plan can take time that you may not have, and that's why Griffin & Co. is here.
Let's get started on your modified marketing plan today.
Audience identification and analysis is a starting point when developing a marketing strategy.
Scattershot marketing never works in the long run and you can end up wasting A LOT of money.
Creating the right plan can take time that you may not have, and that's why Griffin & Co. is here.
Let's get started on your modified marketing plan today.
Audience identification and analysis is a starting point when developing a marketing strategy.
Is your marketing correctly targeted?
It's the age-old question: "How do I know if my marketing is working?"
If you are asking that, there's a good chance you already know the answer: "Probably not as much as it could be."
Maybe your branding is misaligned.
Maybe your audience has changed.
Maybe you've been introducing new digital tactics with the wrong targeting.
Whatever the case, a company's marketing is key to success, and should always be reviewed to make sure the message is on point.
Whether you have an internal marketing department or not, the answer to getting things back on track is a Fractional CMO.
It's the age-old question: "How do I know if my marketing is working?"
If you are asking that, there's a good chance you already know the answer: "Probably not as much as it could be."
Maybe your branding is misaligned.
Maybe your audience has changed.
Maybe you've been introducing new digital tactics with the wrong targeting.
Whatever the case, a company's marketing is key to success, and should always be reviewed to make sure the message is on point.
Whether you have an internal marketing department or not, the answer to getting things back on track is a Fractional CMO.
There are many choices a company or individual has when it comes to social media.
It serves as a way for brands to speak directly to their customers, and their customers to them.
In 2020, transparency is everything for a business, and social media provides that transparency.
We'll help you find the right channels to use and provide direction.
It serves as a way for brands to speak directly to their customers, and their customers to them.
In 2020, transparency is everything for a business, and social media provides that transparency.
We'll help you find the right channels to use and provide direction.
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