Nothing drives sales more consistently than a highly-valued brand. And building highly-valued brands is exactly Prodigal's sweet spot. Prodigal always aligns strategy and creative tactics to position your brand while driving sales. We help clients create long-term value, while realizing near-term gain. Through innovative thinking and best practice processes - and a blue-collar work ethic that fuels the creative energy we bring to all our work - Prodigal will make your brand your most valuable asset.
Data, technology and branding are the drivers of modern marketing. The oldest of these, branding, has been overdue for more innovative thinking, and Prodigal is bringing that innovation. Prodigal's Custom Marketing Plans combine subject matter expertise, rigorous planning and exceptional execution for the focused objective of winning a greater share of market for our clients.
Best practices, proven technologies, exceptional ROI and transparency in all we do, make Prodigal a trusted digital partner to market category leaders.
Data, technology and branding are the drivers of modern marketing. The oldest of these, branding, has been overdue for more innovative thinking, and Prodigal is bringing that innovation. Prodigal's Custom Marketing Plans combine subject matter expertise, rigorous planning and exceptional execution for the focused objective of winning a greater share of market for our clients.
Best practices, proven technologies, exceptional ROI and transparency in all we do, make Prodigal a trusted digital partner to market category leaders.
Services
Founded in 1994, The Prodigal Company provides branding, marketing and interactive services to an array of leading regional organizations.
Our proprietary Brand MRI process, and the thinking that drives it, differentiates us in the marketplace and provides our clients with a competitive advantage.
Adam joined the Prodigal team in 2010, specifically to help co-develop the Brand MRI, a process he describes as "reverse engineering everything that was in Jeff Hedrich's brain and filtering it through a rubric of brand positioning and behavioral economics."
Our proprietary Brand MRI process, and the thinking that drives it, differentiates us in the marketplace and provides our clients with a competitive advantage.
Adam joined the Prodigal team in 2010, specifically to help co-develop the Brand MRI, a process he describes as "reverse engineering everything that was in Jeff Hedrich's brain and filtering it through a rubric of brand positioning and behavioral economics."
At the core of Prodigal's diverse capabilities are our innovative and proprietary branding processes, the Brand MRI and the Brand Scan.
These processes build on the industry best practices of brand positioning and behavioral economics and when combined with our proprietary analytics and thinking, ultimately provides a multi-dimensional view of your brand.
Discover your brand's strengths through a data-driven process to hone in on what makes your brand the leader in the marketplace.
Develop your brand's position based on your strengths to create a narrative of how communicate your brand's strengths to increase your share in the marketplace.
These processes build on the industry best practices of brand positioning and behavioral economics and when combined with our proprietary analytics and thinking, ultimately provides a multi-dimensional view of your brand.
Discover your brand's strengths through a data-driven process to hone in on what makes your brand the leader in the marketplace.
Develop your brand's position based on your strengths to create a narrative of how communicate your brand's strengths to increase your share in the marketplace.
We are a full service agency.
At Prodigal, we take a brand-first approach to our full suite of marketing services.
Working with our creative team, strategists and media buyers we develop and execute marketing plans to help position our clients against the competition.
We identify what means of advertising your clients use most to develop a multi-tiered media plan that will have the most impact and last results on your clients to drive your sales and position your brand.
At Prodigal, we bring your ideas to life by creating visual concepts to communicate ideas that inspire, inform and captivate consumers.
At Prodigal, we take a brand-first approach to our full suite of marketing services.
Working with our creative team, strategists and media buyers we develop and execute marketing plans to help position our clients against the competition.
We identify what means of advertising your clients use most to develop a multi-tiered media plan that will have the most impact and last results on your clients to drive your sales and position your brand.
At Prodigal, we bring your ideas to life by creating visual concepts to communicate ideas that inspire, inform and captivate consumers.
Driving conversions and building your brand are goals that are best achieved when they're designed to work synchronously.
At Prodigal, our many years of experience building brands is applied directly to our digital marketing tactics for more immediate, measurable results.
And these sales will not be one-offs.
By working to develop sell-points that express the true value of your brand, we can create more effective digital campaigns with greater ROI.
Being mindful of ongoing branding strategy is what separates us from other digital agencies who are willing to sacrifice the value of brand equity for shortterm sales.
At Prodigal, our many years of experience building brands is applied directly to our digital marketing tactics for more immediate, measurable results.
And these sales will not be one-offs.
By working to develop sell-points that express the true value of your brand, we can create more effective digital campaigns with greater ROI.
Being mindful of ongoing branding strategy is what separates us from other digital agencies who are willing to sacrifice the value of brand equity for shortterm sales.
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