Drucker Group is a B2B marketing agency with a specialty in Voice of Customer research serving clients in Illinois, Wisconsin, Minnesota, Michigan and across the US. We help clients sharpen their value proposition and go-to-market strategy. Through carefully developed market research methodologies, we help clients in manufacturing, financial services, packaging and consumer goods markets discover customer perceptions and preferences, brand growth opportunities and much more.
It always pays to listen to customers. And that's why smart sellers use the Voice of Customer process to gain a competitive advantage over their competitors. We use qualitative and quantitative research tools to understand what's most important to your clients and how well they believe your company is delivering on key measures. Experience tells us that Voice of Customer research leads to faster, better informed, more strategic decisions.
Whether your market is in manufacturing, distribution or professional services, it's critical for any growth-minded business to have a value proposition that describes how you will solve your customer's needs differently or better than competitors.
It always pays to listen to customers. And that's why smart sellers use the Voice of Customer process to gain a competitive advantage over their competitors. We use qualitative and quantitative research tools to understand what's most important to your clients and how well they believe your company is delivering on key measures. Experience tells us that Voice of Customer research leads to faster, better informed, more strategic decisions.
Whether your market is in manufacturing, distribution or professional services, it's critical for any growth-minded business to have a value proposition that describes how you will solve your customer's needs differently or better than competitors.
Services
For the Drucker Group, research is much more than numbers and opinions.
It's a deep dive into the psyche of your buyers.
When approached for their intelligence, customers open up to reveal real needs, critiques, and buying habits.
Internal audits reveal real feelings and experiences that often never reach the executive suite.
Quantitative and qualitative research provides support.
The Drucker Group has the experience to provide it all, and more.
We find things.
At our core, we're investigative marketers that help clients find ways to grow and develop business.
It's a deep dive into the psyche of your buyers.
When approached for their intelligence, customers open up to reveal real needs, critiques, and buying habits.
Internal audits reveal real feelings and experiences that often never reach the executive suite.
Quantitative and qualitative research provides support.
The Drucker Group has the experience to provide it all, and more.
We find things.
At our core, we're investigative marketers that help clients find ways to grow and develop business.
Through Investigative Marketing, our insights-driven strategic process puts all your brand communications on a solid launch pad.
But for PR, it provides even more than the usual fuel.
Discovery and customer learning insights give our PR team a broader and deeper understanding of your value proposition, what messages best resonate with stakeholders, and what PR content makes customers really take notice.
As a result, stories are more worthy of editor interest.
More meaningful to the marketplace.
But for PR, it provides even more than the usual fuel.
Discovery and customer learning insights give our PR team a broader and deeper understanding of your value proposition, what messages best resonate with stakeholders, and what PR content makes customers really take notice.
As a result, stories are more worthy of editor interest.
More meaningful to the marketplace.
In today's marketing landscape, online experiences reign supreme.
Is there still a place for print publications?
The answer is a resounding yes.
In fact, many well-known brands in both the B2C and B2B spaces are developing and producing print publications.
Branded publications work as a valuable counterpart to online marketing, and provide something different - a personal, unhurried, and engaging experience for audiences.
In each publication we create, the form follows the content's unique voice.
Is there still a place for print publications?
The answer is a resounding yes.
In fact, many well-known brands in both the B2C and B2B spaces are developing and producing print publications.
Branded publications work as a valuable counterpart to online marketing, and provide something different - a personal, unhurried, and engaging experience for audiences.
In each publication we create, the form follows the content's unique voice.
As Chicago's fourth largest bank, MB Financial had been preoccupied with completing acquisition integrations and maintaining a large portfolio of consumer and business banking products.
Teams and services needed to be consolidated, streamlined and updated to be more competitive, and Small Business client acquisition needed to be accelerated through MB's 86 Chicagoland branches to grow deposits.
Drucker VOC research indicated that the bank's branch center managers (BCMs) were an under-leveraged asset that could become the face of the brand and significantly differentiate it against the mega-banks.
Teams and services needed to be consolidated, streamlined and updated to be more competitive, and Small Business client acquisition needed to be accelerated through MB's 86 Chicagoland branches to grow deposits.
Drucker VOC research indicated that the bank's branch center managers (BCMs) were an under-leveraged asset that could become the face of the brand and significantly differentiate it against the mega-banks.
Full Throttle Performance Products, made by ITW Global Brands, is a complete line of automotive maintenance chemicals used at quick lubes.
Part of Full Throttle's value proposition is Tech U, a unique online training program for service technicians.
According to Drucker VOC research, quick lube operators want new products for today's high-tech vehicles and need more help ensuring their service techs can confidently educate customers.
We found the perfect spokesperson for Full Throttle - Cristy Lee. Lee covers motor sports for Motor Trend and co-hosts popular tv programs like Garage Squad and All Girls Garage.
Part of Full Throttle's value proposition is Tech U, a unique online training program for service technicians.
According to Drucker VOC research, quick lube operators want new products for today's high-tech vehicles and need more help ensuring their service techs can confidently educate customers.
We found the perfect spokesperson for Full Throttle - Cristy Lee. Lee covers motor sports for Motor Trend and co-hosts popular tv programs like Garage Squad and All Girls Garage.
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