Great Lakes Marketing
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Great Lakes Marketing
We have over 55 years of marketing research expertise to apply to your project. Founded in 1964, we are a women-owned team of 30 marketing professionals who have the expertise to develop and manage complex projects, from design to analysis. GLM has a GSA contract with the federal government and is ISO accredited to test and certify child-resistant packages.

We have contracts with the U.S. Consumer Product Safety Commission (CPSC) and have been audited by the Canadian Standards Association. We start with your objectives and create a research plan that collects data so you can make informed decisions. Learn more about Our Services! We want to learn what your research needs are so we can create a customized proposal for you.

Research industry insights and suggestions to help improve business practices written by Lori Mitchell Dixon, PhD.
Services
Great Lakes Marketing is a full-service marketing research and consulting firm.
We operate a state-of-the-art focus group facility with both in-person and remote viewing in the focus group suites and several IDI rooms.
We also have access to the area's premier regional mall for intercept interviews.
Great Lakes Marketing conducts online surveys, phone surveys, and executive interviewing nationwide and internationally.
We also collect data using focus groups, mail surveys, ethnographic research, label comprehension, product trials, human factor research, and mixed methodologies as needed to reach the research objectives.
We start with your objectives and create a research plan that collects data so you can make informed decisions.
We focus on making sure you can use the voice of the customer to guide your strategic thinking and decision making.
Most research projects require a combination of data collection techniques.
An example would be that of a phone-mail-phone survey (or phone-fax-phone) in which the participants are first recruited through phone, mailed (or faxed) the survey and later called again to retrieve the responses.
Great Lakes Marketing is an independent, ISO 17025 accredited child-resistant testing facility.
We have been testing safety packaging and lighters for over 35 years to make sure that packaging is safe for household use.
We test packaging with hundreds of children and adults each week.
GLM has been contracted by U.S. Consumer Product Safety Commission (CPSC) and audited by the Canadian Standards Association.
We are a leader in the field of child-resistant packaging and are proudly working to ensure the safety of small children.
This act states that hazardous substances must be specially packaged so that children cannot easily gain access to the contents.
Since the passing of the Poison Prevention Packaging Act, Great Lakes Marketing has been actively engaged in testing safety packaging.
Great Lakes Marketing has been testing safety packages for over 35 years.
We test packages with hundreds of children and senior adults each week.
We have contracts with the U.S. Consumer Product Safety Commission (CPSC) and have been audited by the Canadian Standards Association.
Our expertise with testing child-resistant packages and lighters extends beyond protocol testing.
We have an extensive program of research to help package manufacturers and pharmaceutical companies measure customer satisfaction, customer experience, ease-of-use, labeling issues and other marketing questions related to the package.
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