Direct Mail Marketing, Email Marketing, Donor Fundraising and Database Appending can seem like a daunting task. But what if you didn't have to do all of the heavy lifting?. The well documented resurgence of direct mail is largely being driven by the recognition that direct mail, even when created and delivered via old school, offline processes, drives high response rates.
Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12%. The DMA (Data Marketing & Analytics) does an annual survey of marketing response rates that many marketers use for benchmarking.
The respondents are typically marketers at large organizations that send a lot of direct mail. As you can see, they break down their responses by list type. A "House List" is a list of current customers or leads that have expressed interest in your products or services.
Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12%. The DMA (Data Marketing & Analytics) does an annual survey of marketing response rates that many marketers use for benchmarking.
The respondents are typically marketers at large organizations that send a lot of direct mail. As you can see, they break down their responses by list type. A "House List" is a list of current customers or leads that have expressed interest in your products or services.
Services
We offer comprehensive consumer and business mailing lists, high quality telephone numbers and excellent email addresses.
If you have an existing list we can combine your list with ours and expand your list with additional contact information or identifying demographic, lifestyle and preference data.
For researchers, we offer excellent telemarketing files for both consumers and specific professions and medical conditions.
Universities and colleges utilize the research lists, but also have great success for their continuing education programs.
If you have an existing list we can combine your list with ours and expand your list with additional contact information or identifying demographic, lifestyle and preference data.
For researchers, we offer excellent telemarketing files for both consumers and specific professions and medical conditions.
Universities and colleges utilize the research lists, but also have great success for their continuing education programs.
March Direct Marketing was founded with the sole purpose of connecting the right products with the right people.
Drawing on over 10 years of experience in the list and data industry we know what it takes to make your direct marketing campaign a success.
We use the highest quality lists from the most reliable sources to ensure you are communicating with the right people.
Linda, my wife, and I were both raised with the following attributes ingrained: Honesty.
We are a long time member of the New Mexico Chapter of the American Marketing Association and served on the board of Directors (VP of membership 2009-2011).
Drawing on over 10 years of experience in the list and data industry we know what it takes to make your direct marketing campaign a success.
We use the highest quality lists from the most reliable sources to ensure you are communicating with the right people.
Linda, my wife, and I were both raised with the following attributes ingrained: Honesty.
We are a long time member of the New Mexico Chapter of the American Marketing Association and served on the board of Directors (VP of membership 2009-2011).
DonorSearch can give you in-depth information for new fundraising opportunities for your non-profit.
We can also provide target ask amounts based on past philanthropy and wealth, as well as details on every gift, every SEC stock transaction, real estate and more.
Our lists will detail the causes and organizations a potential donor supports, as well as whether each donation was made by the donor, the donor and a spouse, or the donor's foundation.
Who do you know who knows your donor?
We can now provide background data about prospective donors showing who has served on the same corporate or nonprofit boards.
We can also provide target ask amounts based on past philanthropy and wealth, as well as details on every gift, every SEC stock transaction, real estate and more.
Our lists will detail the causes and organizations a potential donor supports, as well as whether each donation was made by the donor, the donor and a spouse, or the donor's foundation.
Who do you know who knows your donor?
We can now provide background data about prospective donors showing who has served on the same corporate or nonprofit boards.
The well documented resurgence of direct mail is largely being driven by the recognition that direct mail, even when created and delivered via old school, offline processes, drives high response rates.
Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics.
They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12%.
Response Mailing Lists- Self-reported health concerns, medications and lifestyle survey responders.
Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics.
They found that direct mail averaged a 4.4% response rate, compared to email's average response rate of 0.12%.
Response Mailing Lists- Self-reported health concerns, medications and lifestyle survey responders.
Ensuring you have the most accurate list is an important component to the success of your direct marketing campaign.
Our data append services for phone, email and demographic information uses state-of-the-art software to make certain your information is the most current.
Phone append services include adding or verifying phone numbers to an existing name and address.
Cable appends provide the name and phone number in cases where you only have an address.
Our software increases phone number accuracy resulting in more effective telemarketing campaigns.
Our data append services for phone, email and demographic information uses state-of-the-art software to make certain your information is the most current.
Phone append services include adding or verifying phone numbers to an existing name and address.
Cable appends provide the name and phone number in cases where you only have an address.
Our software increases phone number accuracy resulting in more effective telemarketing campaigns.
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