You've lost sleep and skipped meals to give it that extra push your mission needs to succeed. Despite your best efforts to get your message "out there, " your story remains a "best kept secret." Everything a small brand needs to navigate public relations and marketing in the modern age.
In the five years I have worked with VANCE on the Richmond Folk Festival, the effort to promote an amazing, multicultural "feast for the senses" has grown into a highly coordinated, well-oiled machine that draws eyes and ears to the festival throughout the summer and early fall.
From the festival website to press coverage across diverse media in Richmond to special projects like an e-newsletter and a very successful promotional video (filmed in hurricane-like conditions, no less), the team working to promote the Richmond Folk Festival has matured significantly due to the vision and leadership of VANCE.Our partnership with VANCE affords us the ability to be current, relevant and agile in the always-changing landscape of public awareness.
In the five years I have worked with VANCE on the Richmond Folk Festival, the effort to promote an amazing, multicultural "feast for the senses" has grown into a highly coordinated, well-oiled machine that draws eyes and ears to the festival throughout the summer and early fall.
From the festival website to press coverage across diverse media in Richmond to special projects like an e-newsletter and a very successful promotional video (filmed in hurricane-like conditions, no less), the team working to promote the Richmond Folk Festival has matured significantly due to the vision and leadership of VANCE.Our partnership with VANCE affords us the ability to be current, relevant and agile in the always-changing landscape of public awareness.
Services
VANCE is an award-winning strategic marketing and public relations firm in Richmond, Virginia.
We believe PR is more than just getting ink.
It's about vivid storytelling that instills trust and inspires action.
Our approach is integrated and customized for the client.
Whether it's an Op-Ed, press tour, video series, digital marketing campaign or a combination of these that is required, our strategies are always rooted in research, developed with creative vision and evaluated using definable metrics.
We believe PR is more than just getting ink.
It's about vivid storytelling that instills trust and inspires action.
Our approach is integrated and customized for the client.
Whether it's an Op-Ed, press tour, video series, digital marketing campaign or a combination of these that is required, our strategies are always rooted in research, developed with creative vision and evaluated using definable metrics.
It's about building brand trust and inspiring action through personal experiences and vivid storytelling.
PR doesn't interrupt.
But, traditional marketing & PR programs fail because they are short-sighted and focus on the wrong metrics.
The euphoria that comes from the front-page media placement in USA Today or the Wall Street Journal may feel great, but the half-life simply isn't what it used to be.
Modern marketing is integrated.
It has to be to compete with the barrage of cat videos, social media memes and pop-up ads clogging the internet.
PR doesn't interrupt.
But, traditional marketing & PR programs fail because they are short-sighted and focus on the wrong metrics.
The euphoria that comes from the front-page media placement in USA Today or the Wall Street Journal may feel great, but the half-life simply isn't what it used to be.
Modern marketing is integrated.
It has to be to compete with the barrage of cat videos, social media memes and pop-up ads clogging the internet.
Planning for a big event can be a little daunting, especially when you're trying to run a business at the same time.
If you are like most small brands, there are a lot of moving parts and tiny details that crop up in your mind in the wee hours of the night.
Sure, you found a venue and a caterer, but what about the AV? Who is speaking at your event?
What are they going to say? Did you remember to order signage?
Who do you want to attend?
How are you going to promote it?
Give us two weeks and we'll deliver a launch strategy and event playbook, complete with messaging, a media promotion schedule, a logistics checklist, customized press materials, templates and more.
If you are like most small brands, there are a lot of moving parts and tiny details that crop up in your mind in the wee hours of the night.
Sure, you found a venue and a caterer, but what about the AV? Who is speaking at your event?
What are they going to say? Did you remember to order signage?
Who do you want to attend?
How are you going to promote it?
Give us two weeks and we'll deliver a launch strategy and event playbook, complete with messaging, a media promotion schedule, a logistics checklist, customized press materials, templates and more.
Story is at the heart of any modern communications plan.
Producing content that is valuable to your audience is a surefire way to attract leads to your website, create community on social media, build an email subscriber base, secure press coverage and much more.
That's why so many well-intentioned small businesses and non-profits let their blogs fall by the wayside, or worse, produce loads of irrelevant, disorganized, poorly produced content that was written for no one in particular.
Throwing spaghetti in hopes that something will stick is a waste of your energy and resources.
Producing content that is valuable to your audience is a surefire way to attract leads to your website, create community on social media, build an email subscriber base, secure press coverage and much more.
That's why so many well-intentioned small businesses and non-profits let their blogs fall by the wayside, or worse, produce loads of irrelevant, disorganized, poorly produced content that was written for no one in particular.
Throwing spaghetti in hopes that something will stick is a waste of your energy and resources.
Folk Feast was so good the first time, organizers are cooking up an even more spectacular event to celebrate the 10th anniversary of the Richmond Folk Festival.
Known best for breathtaking waterside backdrops and cityscape views, The Boathouse Group has teamed up with Victory Farms to host Dinner in the Field.
Every Friday and Saturday this summer.
It's hardly been a slow news week.
Considering Tuesday's political shake-up and recent announcements about the Roosevelt/Heritage New Southside Collaboration, RVA comedic triple threat at The Broadberry.
Known best for breathtaking waterside backdrops and cityscape views, The Boathouse Group has teamed up with Victory Farms to host Dinner in the Field.
Every Friday and Saturday this summer.
It's hardly been a slow news week.
Considering Tuesday's political shake-up and recent announcements about the Roosevelt/Heritage New Southside Collaboration, RVA comedic triple threat at The Broadberry.
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