Rain Marketing + Consulting Inc. is based in the North County San Diego suburb of Carlsbad, California. We bring more than 30 years marketing experience, the past 10 focused upon the legal sector of solo and small law firms. The internet marketplace is a profitable space. What is required to compete and succeed? Quite simply, the right disciplined, focused and consistent effort.
It's not a question of how things work, it's a matter of taking proportionate steps to gain substantial return. If you are interested in making it rain for your practice, or are simply looking to increase the dominance of your strategy we can help. Call (760) 579-1635 or contact us to schedule a complimentary initial consultation.
It's not a question of how things work, it's a matter of taking proportionate steps to gain substantial return. If you are interested in making it rain for your practice, or are simply looking to increase the dominance of your strategy we can help. Call (760) 579-1635 or contact us to schedule a complimentary initial consultation.
Services
We make it rain for your practice on the internet!
We tailor profitable internet marketing strategies for attorneys and law firms to bring a steady stream of new business - the right clients.
Rain Marketing + Consulting brings more than 30 years marketing experience to the table.
For the past 10 years that work has been focused entirely on the legal industry, with hundreds of clients from mid-sized law firms (25 - 30 attorneys) to solo attorneys.
Our work has encompassed almost every area of legal discipline from family law to personal injury, from criminal law to business litigation.
We tailor profitable internet marketing strategies for attorneys and law firms to bring a steady stream of new business - the right clients.
Rain Marketing + Consulting brings more than 30 years marketing experience to the table.
For the past 10 years that work has been focused entirely on the legal industry, with hundreds of clients from mid-sized law firms (25 - 30 attorneys) to solo attorneys.
Our work has encompassed almost every area of legal discipline from family law to personal injury, from criminal law to business litigation.
Content marketing encompasses many different written formats that provide an opportunity for attorneys and law firms to put information in front of prospective clients, other attorneys or more comprehensive audiences.
Web content must be written from scratch, relevant to the target audience, and consistently released over time.
Content Marketing is focused on two objectives: Improving the organic performance of your online strategy, and increasing the conversion rate of those who are referred to the firm or come into contact from strategic online activities.
Web content must be written from scratch, relevant to the target audience, and consistently released over time.
Content Marketing is focused on two objectives: Improving the organic performance of your online strategy, and increasing the conversion rate of those who are referred to the firm or come into contact from strategic online activities.
The first question we've asked of the thousands of attorneys we've met with over the past 10 years has been "What is presently your best source of new business?"
With two exceptions, the answer has unanimously been "referrals".
It doesn't matter if you've been in practice for over 30 years and are a lion in the legal community, or are just beginning a practice.
It doesn't even matter which area of law you are focused upon.
Referrals will always be a primary source of new business.
It naturally follows that one of our central areas of focus should be attracting, locking in and converting referrals to retained (paying) customers.
With two exceptions, the answer has unanimously been "referrals".
It doesn't matter if you've been in practice for over 30 years and are a lion in the legal community, or are just beginning a practice.
It doesn't even matter which area of law you are focused upon.
Referrals will always be a primary source of new business.
It naturally follows that one of our central areas of focus should be attracting, locking in and converting referrals to retained (paying) customers.
How can we use the internet to attract the right clients for our firm?
Strategic online marketing via the internet allows us to be in front of the right person at the right time.
We are not limited by a the width of a page, or a 30 second time slot.
We are able to engage our prospective clients and meet them where they are, providing information that they are actively seeking.
We are provided with the opportunity to differentiate ourselves from competitors, while offering several immediate ways to connect with us and solve their problem.
Strategic online marketing via the internet allows us to be in front of the right person at the right time.
We are not limited by a the width of a page, or a 30 second time slot.
We are able to engage our prospective clients and meet them where they are, providing information that they are actively seeking.
We are provided with the opportunity to differentiate ourselves from competitors, while offering several immediate ways to connect with us and solve their problem.
It has always been important for an attorney to carefully guard their professional and personal reputation.
In the modern electronic world, information flies quickly and freely and reputations can be damaged quickly (and in some cases permanently).
Actively managing your online reputation is one of the most important aspects of marketing yourself and your firm.
Worst case example: A few years ago, an attorney in a major Midwestern town found themselves in the local TV and newspaper media after a local prison released a CD with several graphically personal phone calls between her and one of her detained clients, an alleged drug dealer.
In the modern electronic world, information flies quickly and freely and reputations can be damaged quickly (and in some cases permanently).
Actively managing your online reputation is one of the most important aspects of marketing yourself and your firm.
Worst case example: A few years ago, an attorney in a major Midwestern town found themselves in the local TV and newspaper media after a local prison released a CD with several graphically personal phone calls between her and one of her detained clients, an alleged drug dealer.
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