You're working IN the business, but also trying to work ON the business and sometimes there just isn't enough time in the day to get it all done. You're wearing a lot of hats in your business, but marketing director doesn't have to be one of them. Do you sit in front of your computer for hours trying to come up with what you should post on social?
Or how to position your lastest promotion? From blog articles to email campaigns and social media posts, I can help you develop content that connects and converts. You need a website. Social media accounts are not enough. If you want potential clients to find you online, having a professionally designed website is important. And don't worry, you don't need a huge budget to get a great site.
I've got budget friendly options for you! Your logo is the visual foundation of your business. It's a big deal and you want it to look great, but there is more to branding than a logo. Every time a client steps in your business their experience should be hand-crafted to bring your brand life and give clients something they can't get anywhere else.
Or how to position your lastest promotion? From blog articles to email campaigns and social media posts, I can help you develop content that connects and converts. You need a website. Social media accounts are not enough. If you want potential clients to find you online, having a professionally designed website is important. And don't worry, you don't need a huge budget to get a great site.
I've got budget friendly options for you! Your logo is the visual foundation of your business. It's a big deal and you want it to look great, but there is more to branding than a logo. Every time a client steps in your business their experience should be hand-crafted to bring your brand life and give clients something they can't get anywhere else.
Services
I'm a mom, wife, dog mom to 4 (yes, I said 4, it's not a typo) rescue dogs and I own 2 businesses; Small Talk and Fun 4 Kids in Buffalo.com.
Fresh out of college if you had asked me where I would be today, I would have said that I'd be running the marketing department for some big corporation wearing a suit to work every day.
Well sometimes I look back, but it's not what you think.
The truth.
I always wanted to be a hairstylist.
I can't tell you how many times I've gone to my local cos school and got a brochure thinking I was really going to do it.
Fresh out of college if you had asked me where I would be today, I would have said that I'd be running the marketing department for some big corporation wearing a suit to work every day.
Well sometimes I look back, but it's not what you think.
The truth.
I always wanted to be a hairstylist.
I can't tell you how many times I've gone to my local cos school and got a brochure thinking I was really going to do it.
Or maybe the conversation was more like "I really need to fill some openings this week, I'm going to run a promo and boost it on Facebook."
Which usually leads to, "ugh, I wasted so much money on boosting that stupid Facebook post and I didn't get a single person."
I promise I wasn't eavesdropping on your internal debates.
I've just worked with enough beauty business owners to know how it goes because clients usually come to me at that point.
They get to a point where they are sick of wasting time and money trying to figure out the secret sauce.
Which usually leads to, "ugh, I wasted so much money on boosting that stupid Facebook post and I didn't get a single person."
I promise I wasn't eavesdropping on your internal debates.
I've just worked with enough beauty business owners to know how it goes because clients usually come to me at that point.
They get to a point where they are sick of wasting time and money trying to figure out the secret sauce.
People come to you because they want to look and feel beautiful.
They don't just want services, they want an experience.
If they didn't, they'd be down the street at a chain place getting their beauty services for $12.99.
The best way to start their experience is by telling them what to expect when they work with you and that begins with your brand.
I'm not just talking about your logo (although that's a key component), I'm talking about your key messaging, the way your studio is decorated, it's signage, your check-in process and every interaction you have with your clients from start to finish.
They don't just want services, they want an experience.
If they didn't, they'd be down the street at a chain place getting their beauty services for $12.99.
The best way to start their experience is by telling them what to expect when they work with you and that begins with your brand.
I'm not just talking about your logo (although that's a key component), I'm talking about your key messaging, the way your studio is decorated, it's signage, your check-in process and every interaction you have with your clients from start to finish.
Writing down your goals along with a plan to achieve them is the best way to take your business to the next level.
Without a plan, it's easy to get off course and waste money.
For example, you notice a dip in business.
You've been flying by the seat of your pants with no plan and panic.
You buy an ad in a local publication thinking it's going to help.
Having a marketing plan or business growth strategy, helps you organize your ideas, spend money wisely and measure success.
With a plan in place, we can work together to implement it, or if you're more of the DIY type, you can implement it yourself and schedule a brainstorming session with me if you hit a bump in the road.
Without a plan, it's easy to get off course and waste money.
For example, you notice a dip in business.
You've been flying by the seat of your pants with no plan and panic.
You buy an ad in a local publication thinking it's going to help.
Having a marketing plan or business growth strategy, helps you organize your ideas, spend money wisely and measure success.
With a plan in place, we can work together to implement it, or if you're more of the DIY type, you can implement it yourself and schedule a brainstorming session with me if you hit a bump in the road.
Canva is an amazing tool for small business owners!
If you're not using it already, check it out.
Canva allows business owners to create professional looking graphic design pieces using a drag and drop system that requires little to no graphic design experience.
While Canva can never replace a trained graphic designer for big important projects like logo design or print pieces, it's perfect for graphics with a shorter shelf life.
I'm talking about the graphics you use on social media, in your email blasts and things like that.
If you're not using it already, check it out.
Canva allows business owners to create professional looking graphic design pieces using a drag and drop system that requires little to no graphic design experience.
While Canva can never replace a trained graphic designer for big important projects like logo design or print pieces, it's perfect for graphics with a shorter shelf life.
I'm talking about the graphics you use on social media, in your email blasts and things like that.
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