Developing these connections relies heavily on understanding the psychographics of consumer behavior, and not just demographic profiles that rarely tell the whole story. Understanding perceptions, attitudes, beliefs, and the lifestyles of our clients' consumers better position us to develop messaging that motivates individuals and best meets their needs - regardless of industry, size, location, or category.
Razor Branding works towards four primary goals at all times: Focus, Promise, Connection, and Harmony. Whether the Razor Branding process is carried from start to finish, or simply used in principle as a foundation for a project, this approach to thinking about the consumer and their brand choices, helps our team craft strategies and messages that motivate consumer behavior.
With the public more savvy and better armed with information today, we understand that it takes more than just a pretty picture and shelves full of awards to win the day. For us, creative without strategy is just art.
Razor Branding works towards four primary goals at all times: Focus, Promise, Connection, and Harmony. Whether the Razor Branding process is carried from start to finish, or simply used in principle as a foundation for a project, this approach to thinking about the consumer and their brand choices, helps our team craft strategies and messages that motivate consumer behavior.
With the public more savvy and better armed with information today, we understand that it takes more than just a pretty picture and shelves full of awards to win the day. For us, creative without strategy is just art.
Services
We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of geographic location, size or industry.
RUSSO was launched in February of 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo.
Since then, RUSSO has grown to include a diversified client roster including experience with a wide variety of industries and geographies.
Our branding process, Razor Branding, permeates all levels of advertising, marketing, interactive, social media and media management - giving us a unique advantage in first identifying our clients audience, then developing messaging, strategies and creative that builds consumer loyalty and brand advocacy.
RUSSO was launched in February of 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo.
Since then, RUSSO has grown to include a diversified client roster including experience with a wide variety of industries and geographies.
Our branding process, Razor Branding, permeates all levels of advertising, marketing, interactive, social media and media management - giving us a unique advantage in first identifying our clients audience, then developing messaging, strategies and creative that builds consumer loyalty and brand advocacy.
A strategic branding agency whose goal is to make our clients more successful, profitable businesses.
Our team is made up of strategists and creatives who come together to identify clients' target audience, develop messaging that will resonate with them, and develop strategies and creative that build consumer loyalty and brand advocacy for our clients.
Our process does not work without the collaboration of our strategy and creative departments.
Both are integral in achieving success for our clients.
Our team is made up of strategists and creatives who come together to identify clients' target audience, develop messaging that will resonate with them, and develop strategies and creative that build consumer loyalty and brand advocacy for our clients.
Our process does not work without the collaboration of our strategy and creative departments.
Both are integral in achieving success for our clients.
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