HSR Group
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When you're the firm's go-to person for building and maintaining a pipeline of potential new clients, deciding where to focus resources can be dizzying. Your law firm will be best served by having a marketing strategy that is holistic-with a partner who can shepherd your strategy through the mix of traditional and digital marketing that is optimal for your firm.

When a referring source recommends your firm, the first thing that potential new client does is check you out online. That digital encounter should reflect the impressiveness and even character of your firm. Firmidable is a national marketing agency focused exclusively on helping law firms generate more quality leads, cases and revenue. We bring you expertise in every touchpoint, whether you need strategies for market positioning, traditional advertising or digital marketing.

When you can focus on results, not on managing multiple marketing vendors, talk to the team at Firmidable. StrategyFirmidable asks thought-provoking STRATEGIC QUESTIONS as it guides you through the strengths and weaknesses of a seemingly infinite list of options and tools that exist today.
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Pioneering legal marketing that led to over a million Americans with disabilities, who didn't know where to turn, now leading lives of dignity.
Seriously injured employees accessing medical care and benefits to which they were entitled.
America is a little better place - and law firms are a lot better revenue producers - thanks to the work of FIRMIDABLE.
A lawyer without money worries is more empowered to skip work for a Little League game.
Financial freedom puts money in college savings accounts.
Don't look to your local Internet vendor for world-class expertise and breakthrough results.
And, unless you want to be one of hundreds of law firms with mediocre effectiveness, don't ask for guidance from a mass-marketer.
Will you personally work with the heads of those mass-marketing companies to strategize on your account?
Will they even know your name?
Your law firm can do better than manufactured, fill-in-the-blanks marketing.
So, demand a marketing partner to focus on the priorities you set and the results you want.
Yet, you know the competition can't match your professionalism.
You stand for excellence, strength and growth.
You just need to skillfully assert the particular ways that your firm is indeed formidable.
Firmidable means breaking through the boilerplate with a distinct voice.
It means signaling your passion, integrity and authenticity.
It means zeroing in on the smart, effective solutions from across any discipline - web, TV, mobile, outdoor, podcasting, direct mail, content marketing, seminars, word-of-mouth marketing and attorney and support-team training.
Firmidable's roots go back to the 1980s when founder Nathan Chapman worked as a marketing writer and producer from his French Quarter living room in New Orleans.
At the time, he met with a law firm that was simply running newspaper ads and hoping for the best.
As an analytical MBA, Nathan took a more strategic, more data-driven approach to attorney advertising.
He ultimately created a set of principles that proved transformational for that first client, and subsequently for many in the legal profession.
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