Our purpose is to help our clients prosper. We help define their brand, engage their customers and persuade those customers to act. Because we have assembled a team of unusual breadth, we are able to use any technique or technology that will deliver results. Every one of us gets up in the morning positively giddy that we get to do this every day. Nothing tells our story better than our clients' stories.
Even if you are in the muffin business, you can get a sense of how we can help move muffins by seeing what we've done for postage stamp printers and kitchen cabinet makers.
Even if you are in the muffin business, you can get a sense of how we can help move muffins by seeing what we've done for postage stamp printers and kitchen cabinet makers.
Services
Our business is fundamentally about our clients, but we appreciate curiosity about who we are.
Believe it or not, we, too, were curious about that.
Like many of our clients, we knew what made us different because we work here every day and it's obvious to us.
But only when we put our own company through our own process did our story become crystal clear.
We help businesses prosper.
Of course we do-isn't that what marketing is all about?
Yes, but you know how it goes.
In this business, if you're not careful you might find yourself doing stuff because it's on a to-do list.
Believe it or not, we, too, were curious about that.
Like many of our clients, we knew what made us different because we work here every day and it's obvious to us.
But only when we put our own company through our own process did our story become crystal clear.
We help businesses prosper.
Of course we do-isn't that what marketing is all about?
Yes, but you know how it goes.
In this business, if you're not careful you might find yourself doing stuff because it's on a to-do list.
If it's fun or informative or otherwise worthwhile, folks will pay attention.
And we're not just talking about Super Bowl commercials.
A really good flyer left in a dentist's waiting room can do wonders.
You need a team (*cough* us *cough*) that can imbue even dental floss with humor, or drama, or some other captivating quality.
If you want people to consider doing business with you (and in our experience, everybody does), they are much more likely to put you on the short list if they have heard about your company before they started the list.
And we're not just talking about Super Bowl commercials.
A really good flyer left in a dentist's waiting room can do wonders.
You need a team (*cough* us *cough*) that can imbue even dental floss with humor, or drama, or some other captivating quality.
If you want people to consider doing business with you (and in our experience, everybody does), they are much more likely to put you on the short list if they have heard about your company before they started the list.
Beloved by CFOs everywhere, EBIDTA (Earnings Before Interest, Depreciation, Taxes and Amortization) is the shining, indisputable measure of the health and profitability of a business.
When EBIDTA is good, business is good.
Companies with the kind of EBIDTA that accountants brag about at parties are far more likely to be the companies with clearly defined, recognized brands in their market space.
This has been shown again and again, not only by the Harvard Business Review but also by Mamie, our head of branding here at Red Letter.
When EBIDTA is good, business is good.
Companies with the kind of EBIDTA that accountants brag about at parties are far more likely to be the companies with clearly defined, recognized brands in their market space.
This has been shown again and again, not only by the Harvard Business Review but also by Mamie, our head of branding here at Red Letter.
Content marketing draws prospects in by providing something of value-usually information or expertise.
Think of it this way: while your company has a product or service for sale, it also possesses a body of knowledge that can be packaged and given away like a free sample.
When your prospects learn something useful from a white paper or webinar or blog post, they not only respect your expertise but also feel all warm and fuzzy toward you for handing it to them on a pixel platter.
By the time a prospect lands on your website, they have been doing some thinking.
Think of it this way: while your company has a product or service for sale, it also possesses a body of knowledge that can be packaged and given away like a free sample.
When your prospects learn something useful from a white paper or webinar or blog post, they not only respect your expertise but also feel all warm and fuzzy toward you for handing it to them on a pixel platter.
By the time a prospect lands on your website, they have been doing some thinking.
Email conversion rates are 3x higher than social media (and are worth 17% more) (McKinsey & Company).
7 of 10 people say they have used a coupon or discount from a marketing email in the previous week (blue kangaroo).
And 91% of all consumers use email daily.
Which means you can reach just about every breathing human, no matter their demographic, location, or position in the sales funnel.
When the gods of marketing bestowed on us this potent method, it was a very good day.
This helps bring your cost-per-lead or cost-per-sale way down, compared to sending printed stuff to metal boxes in front of people's houses.
7 of 10 people say they have used a coupon or discount from a marketing email in the previous week (blue kangaroo).
And 91% of all consumers use email daily.
Which means you can reach just about every breathing human, no matter their demographic, location, or position in the sales funnel.
When the gods of marketing bestowed on us this potent method, it was a very good day.
This helps bring your cost-per-lead or cost-per-sale way down, compared to sending printed stuff to metal boxes in front of people's houses.
Reviews
Be the first to review Red Letter Marketing.
Write a Review
