People sometimes ask us why we're called Cull Group, and it requires a little imagination. If you think about it, cull and group are two verbs that don't usually go together. Just imagine that we're culling to separate the good from the bad, and grouping together good ideas and productive strategies. In that case, Cull Group sure fits who we are. We're evolving with our industry, trying new methods, keeping strategies that are proven to succeed, and wrapping everything up into a nice package for our clients.
Cull Group. It's better than some of the companies out there that just seem to put random words together. At least we're not Motorcycle Mutton Marketing or Delightful Dinosaurs Design. Actually Delightful Dinosaurs Design sounds kind of cool. We spent over twenty years in the "Mustard Mansion" on College Ave in the Heritage Hill neighborhood. It was a beautiful house and a fun place to work, but we found that we needed a bigger, more collaborative space as our team grew.
No longer the five-person condensed marketing powerhouse that we were a few years ago, we've added several people to our team and have evolved both in our abilities and in our personality.
Cull Group. It's better than some of the companies out there that just seem to put random words together. At least we're not Motorcycle Mutton Marketing or Delightful Dinosaurs Design. Actually Delightful Dinosaurs Design sounds kind of cool. We spent over twenty years in the "Mustard Mansion" on College Ave in the Heritage Hill neighborhood. It was a beautiful house and a fun place to work, but we found that we needed a bigger, more collaborative space as our team grew.
No longer the five-person condensed marketing powerhouse that we were a few years ago, we've added several people to our team and have evolved both in our abilities and in our personality.
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The average 4-year-old asks 400 questions a day.
We're not that bad, but we do have the tendency to ask a lot of questions.
We want to know why your company uses certain words to describe itself, what your values are, and who your audience is.
Sometimes we'll get a little personal so that we can listen to your thoughts and get insight into what makes you special.
How does your company smell?
What kind of car does it drive?
Boxers or briefs?
Okay, not that last one, but in order to give you everything that you need from a full-service marketing agency, we have to know enough that we can act as an extension of your staff.
We're not that bad, but we do have the tendency to ask a lot of questions.
We want to know why your company uses certain words to describe itself, what your values are, and who your audience is.
Sometimes we'll get a little personal so that we can listen to your thoughts and get insight into what makes you special.
How does your company smell?
What kind of car does it drive?
Boxers or briefs?
Okay, not that last one, but in order to give you everything that you need from a full-service marketing agency, we have to know enough that we can act as an extension of your staff.
In December of 2013, Cull Group said goodbye to our home in the Lowe Mansion on Heritage Hill, and struck out on our own, buying our very own headquarters.
After residing for nineteen years on College Avenue, we moved into a mid-century modern building on Wealthy Street in Eastown.
Eastown is an eccentric and established neighborhood.
Hip and histori-Cull, it is currently redefining itself as an up-and-coming business district featuring mixed-use buildings and stately houses nestled among some of Grand Rapids' most iconic businesses.
After residing for nineteen years on College Avenue, we moved into a mid-century modern building on Wealthy Street in Eastown.
Eastown is an eccentric and established neighborhood.
Hip and histori-Cull, it is currently redefining itself as an up-and-coming business district featuring mixed-use buildings and stately houses nestled among some of Grand Rapids' most iconic businesses.
You may notice from our website or from visiting our office that we're a unique bunch.
Though we're all special snowflakes, we've got a few things in common: we love what we do, we love where we work, and we are all over-achievers.
Yes, we sometimes have to reel ourselves back in (we're talkers-it's a sign of a fun team that gets along), but we're always digging deep into our work, finding a way to make magic and exceed expectations while taking some time now and then to look around and make sure we're heading in the right direction.
Though we're all special snowflakes, we've got a few things in common: we love what we do, we love where we work, and we are all over-achievers.
Yes, we sometimes have to reel ourselves back in (we're talkers-it's a sign of a fun team that gets along), but we're always digging deep into our work, finding a way to make magic and exceed expectations while taking some time now and then to look around and make sure we're heading in the right direction.
Brand strategy will inform your company's logo and identity materials, but doing a brand update or a totally new re-brand means digging deep into who your business is, and who it wants to be.
It's the emotional relationship that your company has with its audience-whether that's customers, other businesses, non-profit supporters, or something else entirely.
What does your audience think of you?
Are you perfect strangers like Balki and Larry?
Is it complicated?
Let us get you into a committed relationship with your customers.
It's the emotional relationship that your company has with its audience-whether that's customers, other businesses, non-profit supporters, or something else entirely.
What does your audience think of you?
Are you perfect strangers like Balki and Larry?
Is it complicated?
Let us get you into a committed relationship with your customers.
Marketing strategy isn't just thinking in terms of how to get more for less.
Exceptional marketing strategy is knowing how to put together all the pieces and parts to get your company to the next level.
We get to know the company and goals, then brainstorm how to meet the audience where they are and listen to their wants and needs.
We put together several different tactics across various channels before collecting the data to analyze what is working (and what isn't).
As a marketing agency, we have to keep up with trends, know which way the social media and advertising currents are flowing, and which types of audiences respond to which messages and methods of distribution.
Exceptional marketing strategy is knowing how to put together all the pieces and parts to get your company to the next level.
We get to know the company and goals, then brainstorm how to meet the audience where they are and listen to their wants and needs.
We put together several different tactics across various channels before collecting the data to analyze what is working (and what isn't).
As a marketing agency, we have to keep up with trends, know which way the social media and advertising currents are flowing, and which types of audiences respond to which messages and methods of distribution.
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