Winsights Marketing, LLC is a marketing consultancy based in Tampa Bay, Florida. We target our services primarily to small and medium size consumer packaged goods (CPG) companies. Winsights Marketing has positioned itself as "Your On Demand Marketing Department", providing all the functionality of a corporate marketing department, but with greater nimbleness and lower costs.
Our business model is geared toward the increasing need for senior level marketing expertise with short time horizons and limited budgets. Most marketing consulting firms only provide strategic direction, but leave it to the client to deal with the execution details. We are different. Not only do we provide comprehensive strategic planning through our proprietary DIEM process, we will work alongside your team to execute the strategy.
Winsights Marketing understands the harsh realities of the marketplace, so we don't provide recommendations that sound good on paper but will never work in the real world. Our point of difference is the ability to meld sound strategic planning with executable tactical plans that leverage your firm's internal capabilities.
Our business model is geared toward the increasing need for senior level marketing expertise with short time horizons and limited budgets. Most marketing consulting firms only provide strategic direction, but leave it to the client to deal with the execution details. We are different. Not only do we provide comprehensive strategic planning through our proprietary DIEM process, we will work alongside your team to execute the strategy.
Winsights Marketing understands the harsh realities of the marketplace, so we don't provide recommendations that sound good on paper but will never work in the real world. Our point of difference is the ability to meld sound strategic planning with executable tactical plans that leverage your firm's internal capabilities.
Services
At Winsights Marketing LLC, we work with companies at all different stages of their business lifecycle.
The size of the company and business life cycle stage typically dictates where we focus our efforts.
We specialize in three core areas of expertise.
Our first area of expertise is Planning.
We have found that companies that are in the start-up or growth stages tend to require help with Planning.
They are looking to launch a new product or expand to a broader market but lack a strategic road map to guide them.
The size of the company and business life cycle stage typically dictates where we focus our efforts.
We specialize in three core areas of expertise.
Our first area of expertise is Planning.
We have found that companies that are in the start-up or growth stages tend to require help with Planning.
They are looking to launch a new product or expand to a broader market but lack a strategic road map to guide them.
Small business is the lifeblood of the American economy.
Entrepreneurs are great at creating new products and services.
However, the days of "Build it and they will come" are long gone.
If an entrepreneur wants to secure funding and investment capital to commercialize their new product line or service, they will need a business plan.
Many of Winsights Marketing clients are small and medium size consumer products companies that need help in this area.
Our team helps you assess the marketplace to determine the environmental, industry, competitive, and consumer dynamics of the categories you wish to compete in.
Entrepreneurs are great at creating new products and services.
However, the days of "Build it and they will come" are long gone.
If an entrepreneur wants to secure funding and investment capital to commercialize their new product line or service, they will need a business plan.
Many of Winsights Marketing clients are small and medium size consumer products companies that need help in this area.
Our team helps you assess the marketplace to determine the environmental, industry, competitive, and consumer dynamics of the categories you wish to compete in.
In recent years, there has been tremendous consolidation in the consumer packaged goods industry.
This had put increasing pressure on companies to reduce SG&A costs to help pay down debt associated with these acquisitions.
As a result, Marketing and R&D resources have been reduced and outsourced.
This has made it much more difficult for marketing executives to develop and commercialize innovative new products.
The most successful CPG companies report that they are generating more than 25% of their profits from new products introduced in the past five years.
This had put increasing pressure on companies to reduce SG&A costs to help pay down debt associated with these acquisitions.
As a result, Marketing and R&D resources have been reduced and outsourced.
This has made it much more difficult for marketing executives to develop and commercialize innovative new products.
The most successful CPG companies report that they are generating more than 25% of their profits from new products introduced in the past five years.
There are many "orphan brands" in the market place.
These orphan brands were once great brands that have faded due to lack of innovation, marketing communications, and consumer relevancy.
Using our proprietary DIEM process, we conduct a brand audit to determine the current state of your brand.
Our team assesses the brand image and identity, brand appearance, brand benefit, and brand competence.
We then work with your team to develop a more compelling brand positioning.
Together, we then ensure that all visual/verbal elements of the brand are in alignment with this new positioning and are compelling to the consumers.
These orphan brands were once great brands that have faded due to lack of innovation, marketing communications, and consumer relevancy.
Using our proprietary DIEM process, we conduct a brand audit to determine the current state of your brand.
Our team assesses the brand image and identity, brand appearance, brand benefit, and brand competence.
We then work with your team to develop a more compelling brand positioning.
Together, we then ensure that all visual/verbal elements of the brand are in alignment with this new positioning and are compelling to the consumers.
Trade Promotion is typically the second largest expense line on our client's P&L after Cost of Goods.
Trade spending has skyrocketed in the past decade from 13% of gross sales in 2000 to 20% of of gross sales in 2014.
This has forced many consumer goods manufacturers to cut back on advertising, consumer promotion, and R&D investment to help fund this increased trade spending.
In addition, the Promotion Optimization Institute reveals that manufacturers are experiencing diminishing sales lifts from their trade promotion outlays in recent years due to poor compliance rates and lower quality merchandising.
Trade spending has skyrocketed in the past decade from 13% of gross sales in 2000 to 20% of of gross sales in 2014.
This has forced many consumer goods manufacturers to cut back on advertising, consumer promotion, and R&D investment to help fund this increased trade spending.
In addition, the Promotion Optimization Institute reveals that manufacturers are experiencing diminishing sales lifts from their trade promotion outlays in recent years due to poor compliance rates and lower quality merchandising.
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