Shine Bright Marketing

I spent 15 years as the marketing director of SOL Lingerie, a place whose goal was to help women feel good in their bodies. I had the privilege of helping SOL expand to one of the largest and most successful independent lingerie stores in the United States. Building a small business to a 'big' small business was exciting, challenging and a never-ending learning process.

As the business grew, our marketing needs grew, as well as our marketing options! Successfully created, implemented and tracked marketing programs utilizing the data in the CRM program I created. Executed annual branded marketing campaigns and photoshoots, including SOL Air which was nominated for OAAA OBIE 2011 award for outdoor billboard.