Marketing research and insights that help financial services companies drive brand awareness and engagement. Brand equity research is critical to measuring your success in building brand awareness, creating brand equity, and deepening brand engagement for your financial brand. Consumer and B2B brand equity research with Logica can inform your brand strategy and help you drive differentiation and competitive advantage in the marketplace.
Constant innovation is the key to successful product development in financial services and fintech. Logica can help you create the next generation of innovative products with market research before product launch, including buyer journey research, archetype development and product feature optimization research for your consumer audiences and B2B markets.
Proprietary thought leadership content is key to establishing your brand in the marketplace, gaining press coverage and increasing visibility with target audiences. Partnering with Logica for thought leadership research and PR research gives you the insights and data you need to be the go-to source for media and have your own proprietary content for sales enablement, marketing, and PR.
Constant innovation is the key to successful product development in financial services and fintech. Logica can help you create the next generation of innovative products with market research before product launch, including buyer journey research, archetype development and product feature optimization research for your consumer audiences and B2B markets.
Proprietary thought leadership content is key to establishing your brand in the marketplace, gaining press coverage and increasing visibility with target audiences. Partnering with Logica for thought leadership research and PR research gives you the insights and data you need to be the go-to source for media and have your own proprietary content for sales enablement, marketing, and PR.
Services
Our researchers dive into business problems with curiosity, creativity, and collaboration.
Trust us to get to the heart of people's complex feelings and behaviors around money.
Our purpose is to help improve people's lives, including yours.
We strive to make your life easier as we work together to provide you with great insights.
We bring great project management together with flexibility, speed, and insightful analysis to get you what you need.
We are all about you.
Logica is changing the conversation about what it takes for companies to engage with their customers.
Trust us to get to the heart of people's complex feelings and behaviors around money.
Our purpose is to help improve people's lives, including yours.
We strive to make your life easier as we work together to provide you with great insights.
We bring great project management together with flexibility, speed, and insightful analysis to get you what you need.
We are all about you.
Logica is changing the conversation about what it takes for companies to engage with their customers.
Using both consumer-centric and B2B market research to inform brand positioning, image, identity, awareness and brand health will ensure relevancy, help give competitive advantage, and boost brand equity.
How Logica helped a financial trade association leverage their brand equity toward a successful repositioning.
Since 2012, we've conducted an ongoing brand health tracking study for IMCA, now Investments and Wealth Institute.
So when they were ready to consider rebranding their organization, they trusted our research expertise and guidance.
How Logica helped a financial trade association leverage their brand equity toward a successful repositioning.
Since 2012, we've conducted an ongoing brand health tracking study for IMCA, now Investments and Wealth Institute.
So when they were ready to consider rebranding their organization, they trusted our research expertise and guidance.
Learn and innovate, design better products and services, and improve people's financial lives.
Product development and innovation for financial services and fintech companies requires a nuanced understanding of the industry.
Logica can help uncover product and service opportunities for both consumer audiences and B2B markets.
Whatever the business goals may be, let us help get the right financial marketing research insights to serve customers and stay competitive.
How Logica helped a major financial institution move forward confidently with a global product redesign.
Product development and innovation for financial services and fintech companies requires a nuanced understanding of the industry.
Logica can help uncover product and service opportunities for both consumer audiences and B2B markets.
Whatever the business goals may be, let us help get the right financial marketing research insights to serve customers and stay competitive.
How Logica helped a major financial institution move forward confidently with a global product redesign.
Get key data and insights to support press coverage and demonstrate authority in the financial marketplace.
Using market research to inform thought leadership content, public relations outreach, and white paper data points, will ultimately help financial brands gain more press coverage and visibility to target audiences.
How Logica helped a major financial institution inform their value proposition and refine their messaging.
After seeing the Logica Future of Money Study, which included insights on the future of work, PayPal came to Logica to learn more.
Using market research to inform thought leadership content, public relations outreach, and white paper data points, will ultimately help financial brands gain more press coverage and visibility to target audiences.
How Logica helped a major financial institution inform their value proposition and refine their messaging.
After seeing the Logica Future of Money Study, which included insights on the future of work, PayPal came to Logica to learn more.
Understanding your buyer's journey to purchase decision making is key to marketplace success.
How Logica helped a leading B2B financial software provider drive acquisition in a competitive market.
A leading B2B financial software provider whose product helps simplify financial transactions wanted to better understand the purchase journey in order to drive acquisition.
The client had an opportunity to increase inbound leads at the top of the acquisition funnel through more effective marketing campaigns.
How Logica helped a leading B2B financial software provider drive acquisition in a competitive market.
A leading B2B financial software provider whose product helps simplify financial transactions wanted to better understand the purchase journey in order to drive acquisition.
The client had an opportunity to increase inbound leads at the top of the acquisition funnel through more effective marketing campaigns.
Reviews
Be the first to review Logica Research.
Write a Review
