The industry calls his work "subscription marketing." Agencies call it "direct response advertising." And his clients call it "audience development." But Riccelli-who writes and designs highly-successful circulation promotions in the world of magazines and newspapers-says with a laugh, "Most people just call it junk mail."
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Years ago, when I was young and daring, I thought it would be a good idea to allow a business reporter to shadow me-the better to describe what I do.
The result was a profile so revealing it won awards for the writer.
But for me, it turned out to be the kind of thing you spend a career either living up to-or down.
IN THE COLDEST MONTH, the mailbox is jammed with "cold mail" from magazines.
In January, by the dozens, come the big envelopes with the extravagant messages on the outside.
On this winter's morning, Richard Riccelli's mailbox is full of junk mail and he, of course, looks forward to it.
The result was a profile so revealing it won awards for the writer.
But for me, it turned out to be the kind of thing you spend a career either living up to-or down.
IN THE COLDEST MONTH, the mailbox is jammed with "cold mail" from magazines.
In January, by the dozens, come the big envelopes with the extravagant messages on the outside.
On this winter's morning, Richard Riccelli's mailbox is full of junk mail and he, of course, looks forward to it.
They gift children with their first books.
Support physicians in emergency practice.
Advise presidents through war and peace.
The missions of these clients are a tapestry of fascinating interests and remarkable possibilities.
The opportunity to promote their benefits to millions of subscribers is a distinct privilege.
Support physicians in emergency practice.
Advise presidents through war and peace.
The missions of these clients are a tapestry of fascinating interests and remarkable possibilities.
The opportunity to promote their benefits to millions of subscribers is a distinct privilege.
That's my fee to conduct a review of your current creative-delivered in a live video conference filled with insights and ideas you can put to work immediately.
Often it's all the catalyst you'll need.
But if it leads you to hire us, the fee is credited.
Here are our fees for writing, designing, and creating media-ready materials for some recent subscription promotions:.
Yes, several-it's our second most-asked question.
I've created direct response advertising for clients offering financial services, insurance products, travel adventures.
Often it's all the catalyst you'll need.
But if it leads you to hire us, the fee is credited.
Here are our fees for writing, designing, and creating media-ready materials for some recent subscription promotions:.
Yes, several-it's our second most-asked question.
I've created direct response advertising for clients offering financial services, insurance products, travel adventures.
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