E. Boineau & Company is a marketing communications and public relations firm, based in Charleston, S.C., offering extensive experience in helping companies build brands and effectively manage corporate reputation and brand position. The firm offers marketing communications planning and implementation to corporate, government and non-profits.
The company has a depth of experience in law, health care, HR, business consulting, real estate, environmental, energy, financial, construction/engineering and design firms, retail, education, and upscale hospitality, serving clients in Charleston.
The company has a depth of experience in law, health care, HR, business consulting, real estate, environmental, energy, financial, construction/engineering and design firms, retail, education, and upscale hospitality, serving clients in Charleston.
Services
Every company or organization looking for success in terms of business and sales growth, or who wants to add new customers or visitors and keep them coming back, should clearly articulate their position in the marketplace.
We come together with your core team in a messaging and positioning /branding launch discussion to determine what sets you apart.
Next we dive into the competitive landscape.
Delivering the message to your target audience is critical.
Tapping traditional news media and new (internet) media are essential channels for telling your story powerfully through third party endorsement.
We come together with your core team in a messaging and positioning /branding launch discussion to determine what sets you apart.
Next we dive into the competitive landscape.
Delivering the message to your target audience is critical.
Tapping traditional news media and new (internet) media are essential channels for telling your story powerfully through third party endorsement.
Every company or organization looking for success in terms of business and sales growth, or one that wants to add new customers or visitors and keep them coming back, should clearly articulate their position in the marketplace.
Defining that "positioning statement" starts by looking at the competitive environment, identifying the target audience and their needs and wants, and determining how best to reach them and to be the one to satisfy those needs.
E. Boineau & Company works with organizations to identify the most effective strategies to gain optimum position, profile, image and reputation in the marketplace.
Defining that "positioning statement" starts by looking at the competitive environment, identifying the target audience and their needs and wants, and determining how best to reach them and to be the one to satisfy those needs.
E. Boineau & Company works with organizations to identify the most effective strategies to gain optimum position, profile, image and reputation in the marketplace.
We come together with your core team in a messaging and positioning/branding launch discussion to determine what sets you apart.
Next, we dive into the competitive landscape.
The extent of that plunge may vary by available information and a determination of the need for primary and/or secondary research to add to the "big picture" and scope of understanding about the current perception of the brand.
We gather available information to assess brand perception and then add marketing research as deemed appropriate.
Next, we dive into the competitive landscape.
The extent of that plunge may vary by available information and a determination of the need for primary and/or secondary research to add to the "big picture" and scope of understanding about the current perception of the brand.
We gather available information to assess brand perception and then add marketing research as deemed appropriate.
A crisis can truly strike anyone - a company, an organization, a city, a municipality.
How it's handled says volumes about the character and strength of the organization.
Crises are pivotal and defining moments.
The survivors are those who respond professionally and expediently with all key parties, starting with the media.
We have a high level of experience managing crises on a national front for Fortune 500 companies, non-profits, regionally for cities and more.
From research to media training and tracking of the story, online and otherwise, identifying evangelists and tapping media to artfully craft the optimum response that may well re-define the organization and its reputation more positively in the aftermath is a skill we possess from years of high-level experience managing crises on a national front for Fortune 500 companies, and now here in the Lowcountry for a myriad of entities.
How it's handled says volumes about the character and strength of the organization.
Crises are pivotal and defining moments.
The survivors are those who respond professionally and expediently with all key parties, starting with the media.
We have a high level of experience managing crises on a national front for Fortune 500 companies, non-profits, regionally for cities and more.
From research to media training and tracking of the story, online and otherwise, identifying evangelists and tapping media to artfully craft the optimum response that may well re-define the organization and its reputation more positively in the aftermath is a skill we possess from years of high-level experience managing crises on a national front for Fortune 500 companies, and now here in the Lowcountry for a myriad of entities.
Tapping traditional news media and digital media are essential channels for telling your story powerfully through third-party endorsement.
From message development to media list compilation, to media kit as well as online newsroom construct, there's not a detail overlooked.
We also track local media coverage and offer national tracking services if you want to know every outlet in which your story appeared.
We collect that coverage and post it to our online newsroom and prep it for posting to yours.
From message development to media list compilation, to media kit as well as online newsroom construct, there's not a detail overlooked.
We also track local media coverage and offer national tracking services if you want to know every outlet in which your story appeared.
We collect that coverage and post it to our online newsroom and prep it for posting to yours.
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