With a steadfast focus on the end result and an intimate understanding of the prospect, our clients get more conversions, more kudos, more promotions, more toasts, more followers, more likes. We leverage your brand by identifying and communicating your brand's most compelling distinction. Whether you are in-house or work with other firms, let us take a look at a specific area you have not been 100% satisfied with.
I'll bet we can improve it. Our 30 years of experience with over 100 brands can provide you a needle-moving idea you haven't tried. CEOs want to know that their marketing dollars are turning profits, and marketers want to show CEOs that they're actually worth their salary. With in-store conversion tracking, it's a win-win. As consumers (B2C and B2B alike) are increasingly researching and purchasing products/services online, landing pages have become essential to marketers.
These days mobile devices seem to be an extension of the human body. A millennial without a phone is like a baby without a pacifier.
I'll bet we can improve it. Our 30 years of experience with over 100 brands can provide you a needle-moving idea you haven't tried. CEOs want to know that their marketing dollars are turning profits, and marketers want to show CEOs that they're actually worth their salary. With in-store conversion tracking, it's a win-win. As consumers (B2C and B2B alike) are increasingly researching and purchasing products/services online, landing pages have become essential to marketers.
These days mobile devices seem to be an extension of the human body. A millennial without a phone is like a baby without a pacifier.
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Have we gone full circle?
In the 1940s and '50s brands rushed to place their ads in the latest of thousands of magazines and ever-growing TV and radio broadcast stations, which soon became crowded with ads vying for the same attention.
The answer came in the form of conceptual advertising - ads that communicate the key message in a clever, surprising, interesting, or compelling manner.
Things went along fine for another 40 years with intelligent, innovative advertising.
Then came the new medium, the internet.
In the 1940s and '50s brands rushed to place their ads in the latest of thousands of magazines and ever-growing TV and radio broadcast stations, which soon became crowded with ads vying for the same attention.
The answer came in the form of conceptual advertising - ads that communicate the key message in a clever, surprising, interesting, or compelling manner.
Things went along fine for another 40 years with intelligent, innovative advertising.
Then came the new medium, the internet.
We just happen to serve marketing ideas and execution to our clients.
Once a project estimate or contract is agreed upon, we lay out a schedule for the work.
Then we execute a creative brief on each project for input and approval.
Once approved, we go to work.
We hold weekly internal production meetings for managing all of our client's work, and a weekly individual client production meeting to keep things on schedule, budget, and strategy.
Prior to these meetings we provide our client an agenda for a heads up, and after the meeting we provide a conference report.
Once a project estimate or contract is agreed upon, we lay out a schedule for the work.
Then we execute a creative brief on each project for input and approval.
Once approved, we go to work.
We hold weekly internal production meetings for managing all of our client's work, and a weekly individual client production meeting to keep things on schedule, budget, and strategy.
Prior to these meetings we provide our client an agenda for a heads up, and after the meeting we provide a conference report.
Disney launched a new brand extension, Disney Vacation Club, to become a network of resorts located throughout the U.S. Today, Disney Vacation Club has resorts in Hilton Head, in Vero Beach, and at Walt Disney World.
These resorts represent the first time Disney has moved beyond the boundaries of its theme parks.
There was a major challenge with the launch of this brand extension.
Disney was known for its fabulous Disney World and animation, but people didn't know what to expect from Disney in this new venture.
These resorts represent the first time Disney has moved beyond the boundaries of its theme parks.
There was a major challenge with the launch of this brand extension.
Disney was known for its fabulous Disney World and animation, but people didn't know what to expect from Disney in this new venture.
I've worked with a lot of consultants in the career (IT, strategy, HR, marketing) and you are among the best.
Feel free to call to discuss further.
Thanks for the Executive Summary Doug and Thank you for the outstanding job you have done in moderating these brand discovery workshops.
I've received a lot of positive feedback throughout this process and want to commend you for making the process fun, thought-provoking, and energetic!
I know we still have some work ahead of us, but just wanted to let you know that everyone is excited and you're doing a great job!
Feel free to call to discuss further.
Thanks for the Executive Summary Doug and Thank you for the outstanding job you have done in moderating these brand discovery workshops.
I've received a lot of positive feedback throughout this process and want to commend you for making the process fun, thought-provoking, and energetic!
I know we still have some work ahead of us, but just wanted to let you know that everyone is excited and you're doing a great job!
While we have a depth of experience in an array of industries and categories, we think that is not a reason to hire us.
We think you should evaluate and hire your marketing partners because of the way they think, demonstrated in their work in the area of your need.
Category experience is nice to know, but a process for arriving at positioning and ideas that set your brand apart is where the value can be found.
Just look at the numbers.
Content Execution/Performance that informs/entertains, touches emotions, making customers think, laugh, and feel, identifying with the brand and becoming a brand loyalist.
We think you should evaluate and hire your marketing partners because of the way they think, demonstrated in their work in the area of your need.
Category experience is nice to know, but a process for arriving at positioning and ideas that set your brand apart is where the value can be found.
Just look at the numbers.
Content Execution/Performance that informs/entertains, touches emotions, making customers think, laugh, and feel, identifying with the brand and becoming a brand loyalist.
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