Our marketing approach at ClearPoint is radically different. Instead of focusing on us - our capabilities and what we have to offer - we focus on you. What your business needs in order to reach your goals is the foundation of a strategy that works. Our starting point is to find out exactly what you want to achieve. Where would you like to be in a year?
Two years? How do you plan to grow? How will you keep up with changing demands? We take time up front to find out exactly where you want to be, then build a strategy to help you get there. If strategy is the map, then tactics are the vehicle and fuel that take you on the journey. The most effective tactics reinforce the story of what makes you unique, and they also play well together: Integrated marketing is more cost-effective and powerful than isolated parts can ever be.
Marketing that works is measurable in some way (that's how we know it works!) and it delivers a return on investment. So we watch, we test, we tweak. We do more of what works and eliminate what doesn't.
Two years? How do you plan to grow? How will you keep up with changing demands? We take time up front to find out exactly where you want to be, then build a strategy to help you get there. If strategy is the map, then tactics are the vehicle and fuel that take you on the journey. The most effective tactics reinforce the story of what makes you unique, and they also play well together: Integrated marketing is more cost-effective and powerful than isolated parts can ever be.
Marketing that works is measurable in some way (that's how we know it works!) and it delivers a return on investment. So we watch, we test, we tweak. We do more of what works and eliminate what doesn't.
Services
At ClearPoint we start from the ground up, really getting to know you, finding out where you stand and what makes you shine.
Only then can we start building the insight and strategy it takes to tell your story and help your business grow.
Effective marketing plans are our specialty.
Starting with specific business goals, we map out strategies and tactics in a 12-month plan that's surprisingly simple and easy to use.
In a digital world where no two platforms are the same, there's little time for planning and messaging.
Only then can we start building the insight and strategy it takes to tell your story and help your business grow.
Effective marketing plans are our specialty.
Starting with specific business goals, we map out strategies and tactics in a 12-month plan that's surprisingly simple and easy to use.
In a digital world where no two platforms are the same, there's little time for planning and messaging.
The first thing we do with each new client is look squarely at where you are and where you want to go.
That might sound simple, but it's seldom done.
Small businesses are stretched thin enough as it is, and if you need a website or online leads it's tempting to grab a developer or PPC firm and get back to business.
The missing link: How does any of it fit into the big picture?
How is it helping you meet your business goals?
Where are you now?
Before embarking on any new marketing initiative, you need a clear assessment of your current situation.
That might sound simple, but it's seldom done.
Small businesses are stretched thin enough as it is, and if you need a website or online leads it's tempting to grab a developer or PPC firm and get back to business.
The missing link: How does any of it fit into the big picture?
How is it helping you meet your business goals?
Where are you now?
Before embarking on any new marketing initiative, you need a clear assessment of your current situation.
Our goal is to build sales and profits for our clients, not to win awards.
Doing that well, however, has led to special recognition for creative excellence over the years.
Website, newsletters, eblasts, social media.
There are a whole whole lotta bases to cover these days, and coming up with fresh content can be a challenge.
Doing that well, however, has led to special recognition for creative excellence over the years.
Website, newsletters, eblasts, social media.
There are a whole whole lotta bases to cover these days, and coming up with fresh content can be a challenge.
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