Working within your budget, we will help determine the best advertising and marketing mix for your business to deliver results. Indigo & Rice evaluates each campaign based on elaborate analytics, to help determine which advertising opportunities are working to make improvements to deliver a great ROI. Having a website is the first step, but being found in online search is what really matters.
With 30+ years in the marketing and media business, we have worked with hundreds of small businesses across the country in markets large and small. We help our clients realize their goals and profitability by evaluating core business and market opportunities, strategic planning and flawless execution. We've seen what works, and most importantly, what doesn't work.
In the ever changing technical landscape of media today, we know what campaigns work best in the current market and deliver the greatest potential for success.
With 30+ years in the marketing and media business, we have worked with hundreds of small businesses across the country in markets large and small. We help our clients realize their goals and profitability by evaluating core business and market opportunities, strategic planning and flawless execution. We've seen what works, and most importantly, what doesn't work.
In the ever changing technical landscape of media today, we know what campaigns work best in the current market and deliver the greatest potential for success.
Services
In the current market it is a known fact that most new customers come to your business through some sort of online activity.
This may be through the newer phenomena of a post they saw on a social media platform or through the more traditional means of an online search for a specific good or service you offer.
Indigo & Rice provides a full suite of online marketing services.
We will create an individualized package to increase your online presence, improving your visibility to both current and potential customers.
This may be through the newer phenomena of a post they saw on a social media platform or through the more traditional means of an online search for a specific good or service you offer.
Indigo & Rice provides a full suite of online marketing services.
We will create an individualized package to increase your online presence, improving your visibility to both current and potential customers.
Increasing your visibility in search engine results through paid advertising is a form of online marketing called Search Engine Marketing (SEM), also known as Paid Search or Pay Per Click (PPC).
SEM is a great way to generate immediate results as in traffic to your website and phone calls from prospective customers.
To have an effective SEM campaign, it is important to stay current with the latest trends and strategies.
An effective SEM program requires a complete understanding of SEM best practices, the business objectives and developing strategies to meet those goals which include setting budgets, defining the target audience and geo areas, creating optimal keyword lists, setting key point indicators (KPI) and optimizing the campaign to achieve the set goals.
SEM is a great way to generate immediate results as in traffic to your website and phone calls from prospective customers.
To have an effective SEM campaign, it is important to stay current with the latest trends and strategies.
An effective SEM program requires a complete understanding of SEM best practices, the business objectives and developing strategies to meet those goals which include setting budgets, defining the target audience and geo areas, creating optimal keyword lists, setting key point indicators (KPI) and optimizing the campaign to achieve the set goals.
Statistics show that over 75% of all Internet users also use social media.
If you have not yet implemented a social media marketing strategy, you could be missing out on a large number of potential customers.
Simply posting on Facebook and Twitter does not make an effective social media marketing program.
There are best practices and strategies necessary to make a social media program work efficiently and deliver a positive ROI.
Indigo & Rice's social media specialists will work with you to develop an optimized plan and implement pre-scheduled content and daily engagement to help reach that untapped customer base in multiple ways.
If you have not yet implemented a social media marketing strategy, you could be missing out on a large number of potential customers.
Simply posting on Facebook and Twitter does not make an effective social media marketing program.
There are best practices and strategies necessary to make a social media program work efficiently and deliver a positive ROI.
Indigo & Rice's social media specialists will work with you to develop an optimized plan and implement pre-scheduled content and daily engagement to help reach that untapped customer base in multiple ways.
If your business information is not accurate and complete across the board on all online directory sites, even the most targeted and perfected online marketing efforts will be wasted.
When a customer searches for your product or service online, it is essential to your business to ensure they find you in the results and the information they find is both accurate and current.
Why is this so important?
Two main reasons, first and most logical, customers must have accurate information so that they can locate and contact you.
When a customer searches for your product or service online, it is essential to your business to ensure they find you in the results and the information they find is both accurate and current.
Why is this so important?
Two main reasons, first and most logical, customers must have accurate information so that they can locate and contact you.
Display advertising is an effective marketing tactic that is used for branding purposes and utilizes multiple forms of placements that include banner ads, rich media, and more.
Display advertising uses elements like images, audio, and video to promote your company's image and messaging.
It allows you to effectively target desktop and mobile devices so that your message is seen in the optimal format.
Targeting potential customers through an online display campaign means your ads will appear on high quality websites, mobile apps, and social platforms.
Display advertising uses elements like images, audio, and video to promote your company's image and messaging.
It allows you to effectively target desktop and mobile devices so that your message is seen in the optimal format.
Targeting potential customers through an online display campaign means your ads will appear on high quality websites, mobile apps, and social platforms.
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