Bottom Line Marketing
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Most marketing companies brag about their awards, usually after paying for submissions to win them. We don't write ads or create campaigns to win awards; we do what we do to improve your business, earn you more market share, and win your repeat business. If you're looking for a firm with plaques and blue ribbons, move on. We celebrate our success by yours!

We are a full-service advertising agency. You might call us a "boutique" firm, but we are extremely powerful. Everything we create is custom, from jingles to marketing campaigns. Canned campaigns are for big firms and are too expensive for ok ideas. That certainly creates more work for us, but it's the right way to brand and market your business. Once we establish a relationship with our clients, the fun starts and the word "work" vanishes.
Services
At Bottom Line Marketing, we believe that our clients deserve, well, everything.
From media buying to custom campaigns, we help our customers see the big picture and work within their budget to create an advertising campaign that will work for their business and their market.
With over 20 years of experience working in the industry, we know what it takes to help make a store succeed and grow.
Bottom Line Marketing was born in a garage in Northern Michigan, with nothing but a love for advertising and the dream to make it fun for us and our clients.
From the moment you wake up, you are being bombarded with advertisements via websites, tv, radio, billboards, notifications, social media and beyond.
As a business, you need to know how to break through the noise and utilize the best possible promotional mix to reach your customers.
From digital to traditional, our team will help you navigate through the overwhelming number advertising options to find the perfect mix for you!
Our goals are to maximize your budget, make you top-of-mind for customers in your market and prove to you that you can still have fun promoting your business!
People are spending more time online than ever before.
They shop.
They read.
They connect.
They play.
As an advertiser, every single one of these actions presents an opportunity for you to capture your audience.
Make a phone your personal billboard!
They're searching for you!
Deliver ads to qualified shoppers in your area on the largest search platform in the world, the Google Search Network.
We monitor daily bids and optimize towards maximum efficiency and performance.
OTT (Over The Top) Advertising goes "over" the cable box and delivers content to televisions through an internet connection.
If we had a dime for every time someone said, "Traditional advertising is dead", we'd probably be living a year-round vacation in our dream houses in Fiji by now.
Without a doubt - TV and all other forms of "traditional" advertising (Local Radio, Billboards, Print, etc.) have seen a shift in their audience with the coming of the digital era.
However, this shift is not necessarily an indicator of a complete loss in viewership.
The average American still spends over four hours per day in front of the tube watching live television and over 92% of adults listen to radio during the average week (more than any other platform).
At Bottom Line, we believe it takes a village to keep a brand message not only consistent, but top of mind in the market.
Our team of 38 employees work tirelessly to ensure that you maintain a strong presence that's recognized across all platforms.
Come to us.
Over coffee, maybe even a couple glasses of wine, or over zoom, we'll listen to how you came to be.
We'll get to know your customers.
We'll test out your products and services.
From there we'll put the pieces together.
The logo.
The tagline.
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