This story tells the history of our ongoing relationship with TBM Consulting, which has evolved into helping TBM develop its thought leadership and market it digitally to improve the quality of the firm's leads and grow opportunities in the pipeline. We work with firms that want to own the conversation in the market so they can generate more leads today.
And drive more demand tomorrow. Rattleback has been instrumental in helping us evolve and expand our research packaging and digital marketing activities. What started as one research report, has turned into the largest collection of research and insight on the middle market economy. Explore the original insights we publish monthly on professional services and B2B SaaS marketing.
And drive more demand tomorrow. Rattleback has been instrumental in helping us evolve and expand our research packaging and digital marketing activities. What started as one research report, has turned into the largest collection of research and insight on the middle market economy. Explore the original insights we publish monthly on professional services and B2B SaaS marketing.
Services
Rattleback provides growth consulting, thought leadership development, and lead generation for professional services and B2B SaaS firms.
We help business and marketing leaders envision and realize the desired future state for their firms.
For five years, we have co-hosted the thought leadership marketing event, Profiting from Thought Leadership.
And, we co-produce the professional services marketing podcast, Rattle & Pedal - 100 episodes and counting.
While much has changed in the agency world since our founding nearly 50 years ago, many of the principles that guide us have been there since the beginning.
We help business and marketing leaders envision and realize the desired future state for their firms.
For five years, we have co-hosted the thought leadership marketing event, Profiting from Thought Leadership.
And, we co-produce the professional services marketing podcast, Rattle & Pedal - 100 episodes and counting.
While much has changed in the agency world since our founding nearly 50 years ago, many of the principles that guide us have been there since the beginning.
Too often, firms become fixated on the urgency of today.
All their energy goes into supporting this year's lead gen plans and revenue targets.
Yet, successful marketing is about enabling this year's revenue and positioning the organization for next year's revenue as well.
Rattleback works with firms to establish their growth strategies, develop the thought leadership content that enables those strategies to succeed, and drive the lead generation programs that turn strategies into realities.
You took a group of people who are reluctant to change through a difficult transition with very little difficulty.
All their energy goes into supporting this year's lead gen plans and revenue targets.
Yet, successful marketing is about enabling this year's revenue and positioning the organization for next year's revenue as well.
Rattleback works with firms to establish their growth strategies, develop the thought leadership content that enables those strategies to succeed, and drive the lead generation programs that turn strategies into realities.
You took a group of people who are reluctant to change through a difficult transition with very little difficulty.
Every professional services and SaaS marketer tells the same post-pandemic story: "We published more in three months than we have ever before."
Some of that content was aligned with the firm's strategy.
Much of it was not.
Some of it was high quality.
Clients know it.
They leaned into your insights early, but pulled away quickly.
Now is the time to regroup, refocus, and put out the kind of content that speaks to your clients' most pressing business challenges.
And provides a clear path forward for your firm's growth objectives.
Some of that content was aligned with the firm's strategy.
Much of it was not.
Some of it was high quality.
Clients know it.
They leaned into your insights early, but pulled away quickly.
Now is the time to regroup, refocus, and put out the kind of content that speaks to your clients' most pressing business challenges.
And provides a clear path forward for your firm's growth objectives.
In the last decade, Rattleback has worked with some of the most notable companies on the planet.
Organizations like Dale Carnegie, Emerson, Schneider Electric, Verizon, Wendy's and The Ohio State University.
Yet, we've also worked with boutique consulting firms as small as 5-6 people.
While every relationship is different, all our clients share a clear sense of where they are.
A fuzzy vision of where they'd like to be.
And, the willingness to partner with an expert agency to bring clarity to that vision and help them achieve it.
Organizations like Dale Carnegie, Emerson, Schneider Electric, Verizon, Wendy's and The Ohio State University.
Yet, we've also worked with boutique consulting firms as small as 5-6 people.
While every relationship is different, all our clients share a clear sense of where they are.
A fuzzy vision of where they'd like to be.
And, the willingness to partner with an expert agency to bring clarity to that vision and help them achieve it.
We've worked with clients in Boston, Chicago, London, New Orleans, New York, Montreal, Provo, Raleigh, San Francisco, Seattle and a bunch of other places that are just a phone call away.
So, whether you're a firm looking for expert guidance, a marketer or creative looking for a new gig, or an event manager looking for a speaker this is the place to start.
We've put the time and effort into the rebrand and redesigning the site, and now we're committed to getting the most from it.
We believe Rattleback will continue to be our partner in that process by providing the needed support to maximize our return.
So, whether you're a firm looking for expert guidance, a marketer or creative looking for a new gig, or an event manager looking for a speaker this is the place to start.
We've put the time and effort into the rebrand and redesigning the site, and now we're committed to getting the most from it.
We believe Rattleback will continue to be our partner in that process by providing the needed support to maximize our return.
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