M Source Ideas
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Ecommerce and brick-and-mortar retail are converging. How will you get your products into high-visibility, high-volume sales channels in this new omnichannel world? We work with consumer-facing growth brands seeking placement in high-traffic venues like airports, premium malls, colleges, and retail. We'll help you refine your positioning and evaluate your best go-to-market strategy for this new omnichannel retail environment.

Are there channels you haven't thought to sell into or distribution partnerships you aren't aware of? We can build a road-map to reach your growth goals. We know how retail works and how shopping malls, grocery and drug stores, mass merchants and specialty retailers make buying decisions. There are over 5,000 colleges in the U.S. from private Ivy League universities to public four-year colleges.

Virtually all of them have foodservice offerings. Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space. We carried out a feasibility study and produced a research report and go-to-market plan for a global consumer products manufacturer.
Services
Consumers love your products.
We help you get in front of more consumers, in the right channels, so they can love them more.
Great products make for great brands, but if yours isn't getting proper exposure in high-visibility, high-volume sales channels then who will ever know?
Whether you're just seeking a little professional help developing a strategy to grow your consumer product business, or need a full team and tools to execute a winning marketing campaign, MSource Ideas can help.
We offer a full range of services, but you'll find these things at most any food marketing agency or broker.
We help food, hospitality and consumer brands grow by helping you access the right high-volume sales channels.
We understand how B2B marketing works through the whole supply chain: manufacturers, brands, wholesalers, distributors, and retail operators.
We're easy to reach and all key work is handled by the principals of the firm.
We can develop and run campaigns for you using your existing contact lists, and we can add to those lists from our own existing contacts and other sources.
We're highly focused on channels and industries we know a lot about; retail (grocery, convenience, specialty, airport retail, college retail, bookstore retail), hospitality, food service.
As you seek to launch your product or expand your market we'll lead you through a series of questions about your customers and competitors, the larger market you want to address, and how your product is situated within the ecosystem of products and services you compete with.
We'll help identify and suggest changes to your product's perceived position by both consumers and channel partners like retailers.
Whether it's a food product you're trying to introduce into colleges, a licensed restaurant brand you'd like to introduce to airports, or a consumer product you want introduced into mass merchants, what aspects of their business will benefit?
Today's omnichannel environment offers brands many ways to reach consumers, so the range of questions about growth strategy is larger than ever.
We bring strategic thinking, creativity, and deep knowledge of retail and e-commerce channels to help you build towards the next phase of your growth.
Read about some of our previous clients' successes, and see what they have to say about us.
Over two decades spent solving hard, B2B marketing problems in the food services and consumer products space.
We carried out a feasibility study and produced a research report and go-to-market plan for a global consumer products manufacturer.
We help you articulate your story in a way that will resonate with the right gatekeepers and audiences.
Whether your business target is a store buyer, a purchasing agent or other business influencer, we can help you reach them.
We can help you understand their priorities and craft a message that's right for each channel.
Copy for your website, blogs, email campaigns, or social media outreach, needs to be thoughtful.
Yes, it's a cliche, but it needs to tell a story - but one that's true, interesting and relevant.
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