The biggest mistake IT companies make when developing their marketing strategy is that they build it around marketing the services they offer. But the services you offer don't make you different -- in fact, it is the one thing that makes you just like everyone else. What truly makes you different is your vision, your culture, your process, your people and your infrastructure.
Marketing those unique differentiators is the key to marketing success. The process you created is a direct reflection of your philosophy around support and customer service. You know the kind of customers you want. Your IT marketing strategy should focus on attracting the customers that are the best fit for your organization. Stop dealing with difficult customers who aren't a good match and start focusing on growing your business the right way.
Empower your sales team the way you empower your engineers. Leverage innovative technology and amazing marketing materials to help your sales team perfectly communicate your vision.
Marketing those unique differentiators is the key to marketing success. The process you created is a direct reflection of your philosophy around support and customer service. You know the kind of customers you want. Your IT marketing strategy should focus on attracting the customers that are the best fit for your organization. Stop dealing with difficult customers who aren't a good match and start focusing on growing your business the right way.
Empower your sales team the way you empower your engineers. Leverage innovative technology and amazing marketing materials to help your sales team perfectly communicate your vision.
Services
This is where we ask our clients to fill out a series of questionnaires designed to help the TRIdigital team learn more about your company, your unique qualities, your differentiators, and Target Audience.
This exercise is designed to dig deeper into the true motivations of why your company exists and why you serve your target audience.
We analyze the data collected in the story arc to create an underlying theme that becomes the foundation of your entire go-to-market message and strategy.
The Moodboard is designed to be a collage of various visual elements and design approaches that best supports the theme and your desired aesthetic.
This exercise is designed to dig deeper into the true motivations of why your company exists and why you serve your target audience.
We analyze the data collected in the story arc to create an underlying theme that becomes the foundation of your entire go-to-market message and strategy.
The Moodboard is designed to be a collage of various visual elements and design approaches that best supports the theme and your desired aesthetic.
Our top compliment: Your understanding of Managed Services and how to create content and materials suited to what we do and who we are.
There are many other compliments but that is #1.
Thank you for everything you have done for us.
We are looking forward to a long relationship between Affinity IT Group and TRIdigital.
It takes a marketing team with balls to start the conversation with metrics and committing to an outcome before you even know who we are.
To say that we had an amazing alignment is a understatement, it felt like the team just got us, that we are twin companies separated at incorporation.
There are many other compliments but that is #1.
Thank you for everything you have done for us.
We are looking forward to a long relationship between Affinity IT Group and TRIdigital.
It takes a marketing team with balls to start the conversation with metrics and committing to an outcome before you even know who we are.
To say that we had an amazing alignment is a understatement, it felt like the team just got us, that we are twin companies separated at incorporation.
Over the past 5 years, TRIdigital has executed thousands of campaigns that have generated over 100,000 qualified leads for our clients.
We've collected all of our best performing campaigns and marketing materials and have put them together in this amazingly affordable package to generate up to 10 leads a month guaranteed.
We've collected all of our best performing campaigns and marketing materials and have put them together in this amazingly affordable package to generate up to 10 leads a month guaranteed.
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