The Gri Marketing Group
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You hear those two words a lot these days and you're looking for a partner who truly "gets" it to help you build greater customer loyalty and gain more than your fair share of your customers' digital and direct marketing wallet. Your answer is GRI, an agency whose name stands for "greater return on your investment." We've been around long enough (over three decades!) to know all the proven rules to position your projects for success.

Yet we're agile and fresh enough to know when - and how to break them and give you the kind of performance-based results you've been craving. We leave no stone unturned in exploring the big picture - your brand, goals and expectations. Then we put our heads together and craft a plan to capture your audience exactly where they live and through omni-channels.

Our client roster reads like a "who's who" and we definitely know "what's what." Put the GRI Advantage to work for you now! As a result, we do some pretty cool things really well, from creative development straight through to performance analysis.
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Senior Management Team Brian Snider President and Founder At GRI: 32 years As a direct & digital marketing leader, .
As a direct & digital marketing leader, Brian throughout his career has built his client's businesses by integrating the best of new technology into marketing programs.
His constant drive to deliver results that outperform competitive programs has yielded an impressive client list that includes: Embrace Home Loans, FocusVision, MIT Technology Review, The Hartford, Time Consumer Marketing, Conde Nast, New York Life, Pitney Bowes, Premier Global Services, Outdoor Sports Group, Travelers Insurance, The Wall Street Journal, Johnson & Wales University and dozens more.
Lead Generation If you ask marketers their biggest challenge, more than half will tell you that generating traffic and leads.
If you ask marketers their biggest challenge, more than half will tell you that generating traffic and leads holds the top spot.
Lead generation is the process of collecting information on prospects for your company, usually in exchange for information, content, or special values like discounts-not that easy to do in our skeptical age of robocalls and scams both in the mail and online.
Achieving targeted results for your marketing budget is in our DNA.
GRI is an acronym for "Greater Return on Investment, " which describes our philosophy perfectly.
Our mission is to execute customer acquisition marketing programs across all channels that produce impressive results.
One marketing principle is straightforward to understand.
Every company that acquires more customers than it loses will continuously grow.
For most companies, that means running successful customer acquisition campaigns and doing a stellar job of customer service.
Customer retention is crucial to the long-term growth and profitability of any company or brand.
As experienced marketers and salespeople know, calculating the lifetime value of customers is fundamental for making decisions about where and how to invest your time and money-and customer retention lies at the heart of it.
At GRI, we're laser-focused on helping you turn first-time buyers into steady customers to get the most value from your customer base.
The importance of customer retention cannot be overstated.
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