Review of product & brand marketing strategy, price points, shelf presence, point of difference, and fit for retailer. Presentation preparation, performance forecasting, creating timelines, and marketing plan development. Review opportunities for store brand, exclusivity, and off-shelf. We offer broad-ranging sales support including, but not limited to, sample requests and delivery, item set-up, item maintenance and validation.
Aurum is a group of passionate professionals committed to providing exceptional leadership, direction, and go-to-market strategy.
Aurum is a group of passionate professionals committed to providing exceptional leadership, direction, and go-to-market strategy.
Services
Aurum Advantage is Rhode Island's premier product placement, merchandising, and marketing agency.
Each professional on our team has expertise in a unique business aspect critical to the retail enterprise - forecasting, analytics, importing and shipping, item setup, product management, promotional development, and more.
From a product perspective, our experience includes but is not limited to, health, beauty, personal care, store brand, general merchandise, seasonal, and healthy snacks.
All of these facets allow us to offer a level of service to suppliers and retail accounts that is unrivaled.
Each professional on our team has expertise in a unique business aspect critical to the retail enterprise - forecasting, analytics, importing and shipping, item setup, product management, promotional development, and more.
From a product perspective, our experience includes but is not limited to, health, beauty, personal care, store brand, general merchandise, seasonal, and healthy snacks.
All of these facets allow us to offer a level of service to suppliers and retail accounts that is unrivaled.
Presentation preparation, performance forecasting, setting timelines, and creating marketing plans.
We will also review opportunities for store brand, exclusivity, and off-shelf programs.
We build annual projections for co-op and promotional funding for suppliers as well as for JBP submissions to CVS.
We continuously track deductions throughout the year to compare to these projections.
Our expertise allows us to research and explain charges to suppliers.
When we identify questionable or invalid deductions, we build claims with supporting documentation to request repayment/closure.
We will also review opportunities for store brand, exclusivity, and off-shelf programs.
We build annual projections for co-op and promotional funding for suppliers as well as for JBP submissions to CVS.
We continuously track deductions throughout the year to compare to these projections.
Our expertise allows us to research and explain charges to suppliers.
When we identify questionable or invalid deductions, we build claims with supporting documentation to request repayment/closure.
We offer broad-ranging sales support including, but not limited to, sample requests and delivery to CVS, item set-up and item maintenance, CVS.com maintenance, and CVS-specific form completion and validation.
Our suppliers enjoy the advantage of our team's collaboration on sales material creation i.e.
Our store service team offers field competitor research and routinely captures images of planograms.
We complete retailer price comparisons to ensure CVS is maintaining competitive pricing of our items.
Our suppliers enjoy the advantage of our team's collaboration on sales material creation i.e.
Our store service team offers field competitor research and routinely captures images of planograms.
We complete retailer price comparisons to ensure CVS is maintaining competitive pricing of our items.
For each supplier, we build customized reporting templates for weekly sales tracking and complete ad-hoc projects using CVS CMG (paid for by supplier) and/or Nielsen data (provided by supplier).
With a CMG online portal subscription, we monitor all POS metrics and patterns, inventory position, store-level execution and sell-thru of seasonal programs, and more.
By using this data in the past, we were able to identify early and high sell-thru stores and then recommend those stores to CVS for the vendor's POG program.
With a CMG online portal subscription, we monitor all POS metrics and patterns, inventory position, store-level execution and sell-thru of seasonal programs, and more.
By using this data in the past, we were able to identify early and high sell-thru stores and then recommend those stores to CVS for the vendor's POG program.
We build annual vendor funding projections for suppliers based on agreements and promotional schedules.
We continuously track deductions throughout the year compared these projections.
Our expertise allows us to research and effectively explain charges to suppliers.
With proficiency in the multiple retailer accounting and compliance portals, we are able to quickly review deductions and provide details to suppliers about whether a deduction is budgeted, the result of a compliance issue, or unauthorized.
We continuously track deductions throughout the year compared these projections.
Our expertise allows us to research and effectively explain charges to suppliers.
With proficiency in the multiple retailer accounting and compliance portals, we are able to quickly review deductions and provide details to suppliers about whether a deduction is budgeted, the result of a compliance issue, or unauthorized.
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