Welcome to Ally Marketing, a Rhode Island-based digital marketing agency that is passionate about helping organizations grow. Since 2010, we've advised hundreds of businesses and nonprofits on how to leverage the ever-changing digital landscape. We serve as an extension of your marketing team and, better still, we become a trusted partner in your success.
Services
Ally Marketing is a unique higher education marketing firm.
Our expertise in higher education is complemented (and strengthened) by our significant in-house and agency consumer marketing experience.
Our strategic solutions and executional mastery deliver more impactful results than the usual branding or enrollment marketing practices.
Higher education's identity and pedagogy have shifted dramatically during the last decade.
A fiercely competitive landscape has emerged from the advent of digital marketing, ubiquitous online learning formats, and an increasing number of institutions hinging their identities on experiential education.
Our expertise in higher education is complemented (and strengthened) by our significant in-house and agency consumer marketing experience.
Our strategic solutions and executional mastery deliver more impactful results than the usual branding or enrollment marketing practices.
Higher education's identity and pedagogy have shifted dramatically during the last decade.
A fiercely competitive landscape has emerged from the advent of digital marketing, ubiquitous online learning formats, and an increasing number of institutions hinging their identities on experiential education.
After the planning is done and the campaign is implemented, our clients inevitably ask whether their marketing investments are bearing fruit.
They also wonder which tactics are working the best, a term known as marketing attribution.
This is where we excel.
We create custom reporting that reveals the good and the not-so-good, and this enables us to optimize digital marketing campaigns in real time.
We're ready to help.
We'll set up campaign performance measurements across your website to your CRM and guide you on how to report it to internal stakeholders.
They also wonder which tactics are working the best, a term known as marketing attribution.
This is where we excel.
We create custom reporting that reveals the good and the not-so-good, and this enables us to optimize digital marketing campaigns in real time.
We're ready to help.
We'll set up campaign performance measurements across your website to your CRM and guide you on how to report it to internal stakeholders.
Ally Marketing is a versatile social marketing media agency that is committed to demonstrating the ROI of social media.
Unlike other forms of marketing, social media marketing is unique because its reach can span the entire marketing/sales funnel - from initial consumer awareness to actual purchase.
Using social media to "hard sell" your followers is the fastest way to lose them.
So don't do it.
Instead, Ally Marketing will help you engage them with relevant and meaningful content (see inbound marketing), and measure your return on investment both quantitatively (e.g., leads or sales) and qualitatively (e.g., positive sentiment).
Unlike other forms of marketing, social media marketing is unique because its reach can span the entire marketing/sales funnel - from initial consumer awareness to actual purchase.
Using social media to "hard sell" your followers is the fastest way to lose them.
So don't do it.
Instead, Ally Marketing will help you engage them with relevant and meaningful content (see inbound marketing), and measure your return on investment both quantitatively (e.g., leads or sales) and qualitatively (e.g., positive sentiment).
Ally Marketing offers strategic marketing services designed for helping small- and medium-sized businesses.
We develop custom and comprehensive marketing strategies that support short- or long-term organizational goals.
These goals may include increased awareness, sales, donations and even student enrollment (for colleges & universities).
There's no such thing as a cookie-cutter marketing plan because every business operates under unique circumstances.
Our strategic marketing services especially focus on your bottom line.
We develop custom and comprehensive marketing strategies that support short- or long-term organizational goals.
These goals may include increased awareness, sales, donations and even student enrollment (for colleges & universities).
There's no such thing as a cookie-cutter marketing plan because every business operates under unique circumstances.
Our strategic marketing services especially focus on your bottom line.
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