Spaner Marketing Communications
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Spaner Marketing Communications
Every once in a blue moon, a dream product comes along. Unbelievable in its simplicity and appeal, but somehow overlooked for shinier, glossier competitors. Still, it was a story waiting to be told. In our dreams FLYING PIGS, INC. is a professional services company that helps companies to train employees to do impossible things. We believe in helping our clients engage with prospects before they are looking to buy.

Our well-honed lead generation-nurture-convert marketing method is built on the realization that, less than 2% of your market is actively buying at any given point in time. We want our clients to be top-of-mind when a prospect is ready to buy. We call it Conversion Marketing and invite you to see how it works HERE. The key to Conversion Marketing is generating good leads.

The key to generating good leads is to be consistent in your advertising and marketing approach. Read some ideas to get started HERE. Focus leads to success. If your marketing program does 5 simple things well, you'll realize more customers from your advertising investment.
Services
By this we mean that we find the audience for your products.
We develop a comprehensive plan to tell your story and how to measure results every step of the way.
We execute the plan within budget limitations.
However, consider the way we plan and develop creative solutions to difficult marketing communications problems.
We view marketing communications as a two way street requiring listening as well as speaking skills.
Certainly we learn about our client's customers and understand what they want to hear.
On a summer evening when my son was 15 years old, he hopped in the car with me on an after-hours trip to the office to retrieve some research papers.
As we drove through the city streets, Ethan looked over and asked, "Dad, what is it you actually do for a living?"
Without thinking I answered, "I tell stories."
After some reflection I thought it was as good a description of my life's work as anything else I'd ever attempted.
For my entire professional career, I've been telling stories about companies, products and services.
Every company has a wealth of knowledge valuable to people in their market.
We use this knowledge to develop good content that engages prospects even before they are looking to buy.
Then we nurture prospects so that you are uppermost in their minds when the time comes to buy.
Here is some of the content we've produced.
Lead nurturing is the art of maintaining contact with every prospect until they are ready to buy.
Once you've engaged with a prospect, it should be easy to know where their interests lie and how you can efficiently move them along the sales path.
The key is building preference for your goods and services along the way.
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