Are you running into any of these challenges with your data? Discover what other multi-channel marketers encounter - and how those problems can be solved. Use RFM and LTV analysis to identify highly targeted audiences for your marketing campaigns, deliver personalized messages, and track results. WiseGuys integrates with the web services you already use, so you can easily sync your new data, import content from other sources, and get reports on how your efforts are impacting your business.
Services
WiseGuys offers marketing services and tools to multi-channel marketers who want to increase the yield from their marketing campaigns.
We specialize in working with small to mid-sized companies that are selling through some combination of websites, email, catalogs and retail stores.
Predictive Modeling - Model your customer base to predict which customers are more likely to buy different products.
Segment Targeting - With RFM Analysis, you can target campaigns to the people most likely to buy.
Attribution - Know which marketing campaigns worked by using Matchback Analysis to more accurately attribute results back to the campaigns that influenced them.
We specialize in working with small to mid-sized companies that are selling through some combination of websites, email, catalogs and retail stores.
Predictive Modeling - Model your customer base to predict which customers are more likely to buy different products.
Segment Targeting - With RFM Analysis, you can target campaigns to the people most likely to buy.
Attribution - Know which marketing campaigns worked by using Matchback Analysis to more accurately attribute results back to the campaigns that influenced them.
WiseGuys integrates with the web services you already use, so you can easily sync your data, import content from other sources, and get reports on how your efforts are impacting your business.
WiseGuys offers marketing services and tools to multi-channel marketers who want to increase the yield from their marketing campaigns.
We specialize in working with small to mid-sized companies that are selling through some combination of websites, email, catalogs and retail stores.
Do what you love and the money will follow.
WiseGuys offers marketing services and tools to multi-channel marketers who want to increase the yield from their marketing campaigns.
We specialize in working with small to mid-sized companies that are selling through some combination of websites, email, catalogs and retail stores.
Do what you love and the money will follow.
WiseGuys integrates with the web services you already use, so you can easily sync your data, import content from other sources, and get reports on how your efforts are impacting your business.
WiseGuys CRM is software designed for multi-channel marketers - especially those who sell through some combination of websites, email, catalogs, direct mail, and stores.
A stand-along module that you can add to your order management system, WiseGuys CRM gives you the ability to analyze your customer purchase data at a deeper level and apply that intelligence to designing one-to-one marketing campaigns.
WiseGuys CRM is software designed for multi-channel marketers - especially those who sell through some combination of websites, email, catalogs, direct mail, and stores.
A stand-along module that you can add to your order management system, WiseGuys CRM gives you the ability to analyze your customer purchase data at a deeper level and apply that intelligence to designing one-to-one marketing campaigns.
Bad data hygiene is one of the leading causes of CRM failure.
No matter how good your marketing campaigns are, if the customer data in your CRM system is outdated or incorrect, you won't get the results you should.
Faulty data hygiene patterns - Blank fields, inaccuracies, duplicate records, incomplete data entry, outdated information.
For example, one common problem is that often zip codes in New England have lost the leading zeroes.
Another is that data entry operators who take phone orders may routinely key the same source code for all orders.
No matter how good your marketing campaigns are, if the customer data in your CRM system is outdated or incorrect, you won't get the results you should.
Faulty data hygiene patterns - Blank fields, inaccuracies, duplicate records, incomplete data entry, outdated information.
For example, one common problem is that often zip codes in New England have lost the leading zeroes.
Another is that data entry operators who take phone orders may routinely key the same source code for all orders.
When you analyze your customer base, you can create predictive models that project customer behavior and identify the customers who are most likely to buy.
WiseGuys does data mining to analyze your customer data and create a model of your customers' buying behavior.
We then test the model and deploy it, ensuring that it is integrated with your order management system and other marketing databases and tools.
The statistical modeling tool we use is ModelMAX.
We discovered this software in 2013, during a grad school exercise at the Johns Hopkins University Carey School of Business.
WiseGuys does data mining to analyze your customer data and create a model of your customers' buying behavior.
We then test the model and deploy it, ensuring that it is integrated with your order management system and other marketing databases and tools.
The statistical modeling tool we use is ModelMAX.
We discovered this software in 2013, during a grad school exercise at the Johns Hopkins University Carey School of Business.
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