LaTina Lewis Marketing and Communications is a writing, editing, social media marketing, and user experience freelance business in Northern Virginia. It helps clients from large and small businesses use its voice to begin and continue the dialogue with its audiences through digital and traditional communication vehicles. LaTina Lewis Marketing and Communications bridges the gap between an organization and its intended recipient.
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All businesses have goals to reach, and like any other department, the intent of marketing communications (MarCom) is to support the overall business initiatives.
MarCom should be allowed to help move the company closer to success.
So, executives, when your MarCom leader has ideas to help the company accomplish its goals, leave the past behind and listen with your company's future in mind.
The American Marketing Association defines IMC as a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
MarCom should be allowed to help move the company closer to success.
So, executives, when your MarCom leader has ideas to help the company accomplish its goals, leave the past behind and listen with your company's future in mind.
The American Marketing Association defines IMC as a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.
Consider the marketing communications (marcom) creation process from concept to final product.
This process with each role involved is familiar to most marcom professionals.
Depending on the size of the company, a marcom department may have some variation of a marketing strategist, content creative, graphic designer, public relations specialist, and a digital media coordinator.
Collectively, they work as a team to help a company sustain demand and preference for a product or service using marketing tactics delivered through communication vehicles.
This process with each role involved is familiar to most marcom professionals.
Depending on the size of the company, a marcom department may have some variation of a marketing strategist, content creative, graphic designer, public relations specialist, and a digital media coordinator.
Collectively, they work as a team to help a company sustain demand and preference for a product or service using marketing tactics delivered through communication vehicles.
This is just a taste of International Federation of Bodybuilding and Fitness (IFBB) Pro Neal Blassingame Jr.'s day.
But like he said with a smile, "Every day is different."
Blassingame, now 43, fell in love with bodybuilding as a high school athlete when he trained at Matt Dishman, a popular Portland neighborhood gym and community center.
Tommy Armstrong, one of Oregon's best bodybuilders, took me under his wing and taught me the lifestyle and how to properly train.
From there, the love for the sport and training grew.
But like he said with a smile, "Every day is different."
Blassingame, now 43, fell in love with bodybuilding as a high school athlete when he trained at Matt Dishman, a popular Portland neighborhood gym and community center.
Tommy Armstrong, one of Oregon's best bodybuilders, took me under his wing and taught me the lifestyle and how to properly train.
From there, the love for the sport and training grew.
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