When it comes to creating an emotional brand experience, forget copy, taglines, imagery and brand iconography. Of course you have to be a gearhead, enjoy automobiles and love driving. That's why Audi's Driving Experience is perfect in terms of targeting and likely a big success in generating sales. De-averaging your marketing investments and paying close attention to how your incremental marketing investments pay off is a post I've been intending to write for a while now.
The good folks at Rimm-Kaufman group, however, saved me the trouble with yesterday's excellent PPC Averages can Hide Incremental Nightmares. Please take the time to read it. Are the Beijing Olympics headed for an opening ceremony marketing problem?
The good folks at Rimm-Kaufman group, however, saved me the trouble with yesterday's excellent PPC Averages can Hide Incremental Nightmares. Please take the time to read it. Are the Beijing Olympics headed for an opening ceremony marketing problem?
Services
MAP Consulting, LLC is a marketing consultancy specializing in online and offline direct response marketing, with a focus on new customer acquisition.
Our objective is to drive ROMI for our clients using classical direct response techniques and solid testing design and methodology.
Over eighteen years direct response marketing experience, specializing in continuity marketing and customer acquisition.
Former Senior Vice President at AOL LLC and Vice President, Marketing of World Wildlife Fund.
Systems development and methodology expertise in ordering, registration, list analysis and selection and product/shipment forecasting.
Our objective is to drive ROMI for our clients using classical direct response techniques and solid testing design and methodology.
Over eighteen years direct response marketing experience, specializing in continuity marketing and customer acquisition.
Former Senior Vice President at AOL LLC and Vice President, Marketing of World Wildlife Fund.
Systems development and methodology expertise in ordering, registration, list analysis and selection and product/shipment forecasting.
The system was down for more or less the day before the iPhone 2.0 launch and for that entire day.
I've got a.mac account for backup and file exchange purposes, so the downtime was more of an annoyance to me than anything.
I didn't expect anything from Apple, except an update telling me that everything was stable and an apology.
To my surprise, I got an email apologizing as well as a free month of service.
Smart customer service move by Apple which, like L.L. Bean, knows service.
The cost of providing that extra month of service is ~$0 and should easily pay for itself in forgone churn.
I've got a.mac account for backup and file exchange purposes, so the downtime was more of an annoyance to me than anything.
I didn't expect anything from Apple, except an update telling me that everything was stable and an apology.
To my surprise, I got an email apologizing as well as a free month of service.
Smart customer service move by Apple which, like L.L. Bean, knows service.
The cost of providing that extra month of service is ~$0 and should easily pay for itself in forgone churn.
We made the switch to Verizon FiOS in December, after waiting for years.
It's a terrific product, with great HD picture quality, and speedy and stable high-speed Internet access.
The installer was excellent and courteous and made sure everything was working perfectly before he left.
I've been working email and phone conversations with Verizon since January trying to get my $200 Best Buy gift card, which I selected in lieu of the 19 HDTV.
Since then, I've amassed a string of emails with the Verizon executive escalation team which have gone unanswered since January.
It's a terrific product, with great HD picture quality, and speedy and stable high-speed Internet access.
The installer was excellent and courteous and made sure everything was working perfectly before he left.
I've been working email and phone conversations with Verizon since January trying to get my $200 Best Buy gift card, which I selected in lieu of the 19 HDTV.
Since then, I've amassed a string of emails with the Verizon executive escalation team which have gone unanswered since January.
When it comes to creating an emotional brand experience, forget copy, taglines, imagery and brand iconography.
Of course you have to be a gearhead, enjoy automobiles and love driving.
That's why Audi's Driving Experience is perfect in terms of targeting and likely a big success in generating sales.
A recent article in the New York Times got me thinking about the psychology of marketing again, and how some basic principles are used or under-used in social media marketing.
Obviously, this was an important effort and I was encouraged to see marketing practitioners as instrumental in helping achieve success in this endeavor.
Of course you have to be a gearhead, enjoy automobiles and love driving.
That's why Audi's Driving Experience is perfect in terms of targeting and likely a big success in generating sales.
A recent article in the New York Times got me thinking about the psychology of marketing again, and how some basic principles are used or under-used in social media marketing.
Obviously, this was an important effort and I was encouraged to see marketing practitioners as instrumental in helping achieve success in this endeavor.
Today's article is a reminder that customer service, when done correctly, isn't an expense.
It can be your #1 marketing tool and put a wide moat between your business and your competitors.
At one point during my college days I wanted to be an A&R guy for a record label.
My reactions to smoke-filled clubs and early-to-bed habits caused me to rethink that career option.
When you go to a Duran Duran show, you know you're going to see a great performance, an enthusiastic crowd and hit after hit.
What I didn't expect was a textbook example of creating and maximizing a marketing channel, and an example of how big a part luck plays in everything we do as marketers.
It can be your #1 marketing tool and put a wide moat between your business and your competitors.
At one point during my college days I wanted to be an A&R guy for a record label.
My reactions to smoke-filled clubs and early-to-bed habits caused me to rethink that career option.
When you go to a Duran Duran show, you know you're going to see a great performance, an enthusiastic crowd and hit after hit.
What I didn't expect was a textbook example of creating and maximizing a marketing channel, and an example of how big a part luck plays in everything we do as marketers.
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