Comprehensive Marketing
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Located just outside Chicago, Comprehensive Marketing, Inc. (CMI) is a full-service multi-line rep agency that focuses on the co-op retail channel. Using our knowledge, experience, and passion for the industry; WE CONNECT BUSINESSES FROM START TO FINISH AND EVERYTHING IN BETWEEN. With a team of dedicated sales, operations, and customer service resources, we are known throughout the industry as experienced customer advocates and agents who use creativity, innovation, and teamwork to drive results.

A nationwide team dedicated to providing you with store-level sales, merchandising, communication, and support.
Services
Randy founded Comprehensive Marketing in late 1991, along with Sharon Fredericks, with the goal to help facilitate a productive relationship between the Vendor and the Retail DIY customer base.
Randy started his career at Hubbell, Inc.
Jim Spevak is blessed to be celebrating over 30 years in the Hardware/Home Improvement Industry with over 25 years at Comprehensive Marketing, Inc. Jim started in this business at 16 years old working for very reputable Rep Agency that included warehouse operations.
With decades of sales experience and thousands of retail account team relationships on the CMI team, our suppliers typically grow at revenue rates significantly higher than the average revenue run rate within a distributors product category.
By understanding who the customer is and what the customer needs to know to make a decision, we are always putting products in the best position to seal the deal.
We actively engage manufacturer field resources to connect our suppliers product offerings with the customers who are most ready to pursue their products.
Founded in 1991 located just outside the Chicagoland area, focused on the retail hardware channel.
National accounts include Ace Hardware, True Value, Do it Best, Orgill Brothers, Sears/Kmart and Menards.
National Housewares accounts include Walgreens and Kohl's.
A team of about 40 people devoted to supporting coop hardware distribution.
Customer corporate office coverage with proven team focused strategy.
National Field Coverage for all key hardware retailers.
In-house customer service to assist stores with orders, product questions and concerns.
A Manufacturers' Representative, or "rep agent", is simply someone hired by a manufacturer, or "supplier", to provide sales, marketing, and/or consulting services.
Rep agents could be local, regional, national, or global and could handle these responsibilities for a wide variety of suppliers to distributors and customers; however, most rep agents are local or regional and provide specific services to a handful of non-competing suppliers.
Rep agents have been influencing the Co-Op Retail Channel for decades and are known to have long-standing, strong relationships with manufacturers, distributors, and customers.
GiGi's Playhouse Down Syndrome Achievement Center's mission is to change the way the world views Down syndrome through national campaigns, educational programs, and by empowering individuals with Down syndrome, their families and the community.
We offer free therapeutic and educational programming to individuals with Down syndrome and their families.
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