Your Marketing Department CT
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Your Marketing Department CT
We're an innovative, independent, affordable marketing agency working with small businesses and entrepreneurs who need to grow their business but can't do it alone. We develop creative, cost-effective strategic marketing solutions that energize your marketing and improve results. Your Marketing Department CT is all about providing the marketing help you want, when you need it - without hiring additional staff.

We'll work with you, in whatever way best fits your needs, with one goal: meaningful results for your business. Online marketing requires a solid online presence with a user-friendly responsive website, social media profiles and search engine marketing so potential customers can find you when they search for your products or services. Our comprehensive research analyzes both digital and traditional channels to help give you a clearer picture of how to most effectively reach your marketing goals.

We develop comprehensive marketing plans with creative, cost-effective customized solutions that reach new customers and communicate more effectively with the customers you already have.
Services
Bob Levy founded Your Marketing Department CT to help small businesses that need help with special projects or don't have dedicated marketing staff.
Whatever your marketing needs, you'll benefit from the expertise and resources of a proven, savvy team of marketing experts ready to provide a full menu of marketing and communication services.
With over 20 years experience managing a full-service marketing department, Bob has a consistent track record of strategic thought leadership and breakthrough creative execution of both business-to-business and business-to-consumer marketing.
Content marketing is a set of marketing strategies, tactics and techniques designed to attract qualified prospects and customers to your business by offering useful information and tools.
Content marketing is effective because it complements the way buyers make purchasing decisions - using the internet to learn about products and services that fit their needs.
You've probably heard the phrase; "Content is king".
It really should read; "Quality content is king".
When you create something of value, potential customers will read it and share it.
Email marketing is simply good business - more than a $40 return on every dollar spent kind of good - according to the Direct Marketing Association.
Email marketing is a proven way to turn prospects into customers.
Of all of the marketing tools available, email marketing is the best bet for growing your business.
It's a "must-have" component for any digital marketing strategy.
Unlike building your social media following, building your email list is a stable long-term strategy that will yield a great return on investment year after year.
Having a solid understanding of your target audience's needs, demographics and the social media platforms they visit most is a must.
It helps you fine-tune a comprehensive online plan with a content strategy, optimized website, social media integration and email marketing components.
Evaluating your current online presence and your industry's digital marketing trends are important steps.
Researching which strategies and tactics work provides a solid focus for your online efforts.
An extensive audience analysis takes time and effort, but is essential to effectively reaching your customers online with appealing campaigns that stand out from your competition.
We'll help you harness the full potential of social media through community building, content development, influencer outreach, social listening, paid social, and more.
Marketing is no longer a one-way street; it's a two-way conversation.
Engaging social brands don't just talk; they also listen.
Through online listening, you gain insight into your customer's desires, behaviors and their perception of your brand.
This is the foundation on which we build and spread relevant content across social communities that sparks conversations between your brand and people to build deeper relationships.
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