Taylor White has more than 25 years of experience in all facets of marketing. He has extensive experience working on both the client and agency side. He started his career working within advertising and marketing agencies before switching to the client side where he managed advertising, digital and public relations agencies. He understands the importance of setting objectives, creating a strategic marketing plan and sticking to a budget.
But consider yourself warned - he'll talk all day about these things if you let him. Although Taylor is a talker (he can't help it, he's genuinely fired up about all things marketing), he's also a listener. He listens to clients and takes the time to understand their business, their target audiences and their overall objectives. Once he understands where you want to go, he works with his team to develop a strategy to get you there.
Prior to forming adWhite, Taylor served as the Vice President of Marketing for Source One Spares - an aftermarket supplier of spare parts for commercial aircraft.
But consider yourself warned - he'll talk all day about these things if you let him. Although Taylor is a talker (he can't help it, he's genuinely fired up about all things marketing), he's also a listener. He listens to clients and takes the time to understand their business, their target audiences and their overall objectives. Once he understands where you want to go, he works with his team to develop a strategy to get you there.
Prior to forming adWhite, Taylor served as the Vice President of Marketing for Source One Spares - an aftermarket supplier of spare parts for commercial aircraft.
Services
The inbound marketing philosophy helps you focus on your customers first by mapping out your buyers into personas and providing consistent, helpful, optimized and relevant content that they are seeking, along with measurement tools that unlock insights you'll need to grow.
Whether you are ready to refresh an old design or create an entirely new website, adWhite will deliver a great website that will advance your company objectives while producing better business results and outcomes.
Our skilled experts design your website to perform at its best across all devices.
Whether you are ready to refresh an old design or create an entirely new website, adWhite will deliver a great website that will advance your company objectives while producing better business results and outcomes.
Our skilled experts design your website to perform at its best across all devices.
Philanthropy is defined as the effort or inclination to increase the well-being of mankind, as by charitable aid or donations (pulled from Wikipedia - pretty fancy, huh).
Our intention is not to sound too important or talk too much about what we do in terms of pro-bono work, but we do think it is important to share our overall philosophy with our audience so people understand how we think and operate.
At adWhite we believe in giving back as much as we can.
Since 2003 we have made it part of our corporate mission to donate a set amount of time each month to charitable causes.
Our intention is not to sound too important or talk too much about what we do in terms of pro-bono work, but we do think it is important to share our overall philosophy with our audience so people understand how we think and operate.
At adWhite we believe in giving back as much as we can.
Since 2003 we have made it part of our corporate mission to donate a set amount of time each month to charitable causes.
Inbound Marketing is a strategy that draws the right visitors IN to your company by providing consistent, helpful and relevant content.
The content focuses on information users want, whether in the form of blogs, podcasts, emails, videos, case studies, social media posts or other strategic activities.
To develop great content, we create a series of buyer personas to represent your audience of ideal customers.
We come up with relevant content topics for each type of customer that are brought to life with high quality writing and creative design that is then optimized for search engines when publishing.
The content focuses on information users want, whether in the form of blogs, podcasts, emails, videos, case studies, social media posts or other strategic activities.
To develop great content, we create a series of buyer personas to represent your audience of ideal customers.
We come up with relevant content topics for each type of customer that are brought to life with high quality writing and creative design that is then optimized for search engines when publishing.
While you're building an inbound strategy, but are in immediate need of traffic to your site or you have a special you want to promote, there's no better way to achieve results than through ads.
We'll work with you and in partnership with Google to determine your most effective keywords, advertising copy and landing page copy to achieve the results you need with the lowest cost per click (CPC) and highest click-through rate (CTR) possible.
We'll set up tracking on your website or landing page to show you the effectiveness of your ads and give you monthly reports showing how much traffic and conversions resulted from your advertising dollars spent.
We'll work with you and in partnership with Google to determine your most effective keywords, advertising copy and landing page copy to achieve the results you need with the lowest cost per click (CPC) and highest click-through rate (CTR) possible.
We'll set up tracking on your website or landing page to show you the effectiveness of your ads and give you monthly reports showing how much traffic and conversions resulted from your advertising dollars spent.
Did you know, the average number of attempts a sales representative makes today to establish contact with a prospect is more than 15?
In addition, over half the people a given sales rep contacts are not an ideal match for your products and services.
Sales enablement brings a different, modern approach to sales by providing the information, content and tools that will help sales reps sell more effectively.
What each sales team needs to gauge the lifecycle of a sale and to engage a buyer throughout the buying process will be unique.
In addition, over half the people a given sales rep contacts are not an ideal match for your products and services.
Sales enablement brings a different, modern approach to sales by providing the information, content and tools that will help sales reps sell more effectively.
What each sales team needs to gauge the lifecycle of a sale and to engage a buyer throughout the buying process will be unique.
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