Project Marketing Associates. in business 20+ years assisting leaders deliver results without increasing overhead. A lean, efficient marketing / market research partner motivated by our ability and freedom to quickly add value to a client's projects. Contact Us so we can: Discuss Your Business Needs then Provide a Free Statement of Work for your Consideration.
Services
Over 25+ years of marketing and market research experience for both B2B and B2C companies.
25+ years of graphic design and brand strategy.
Experienced both with the client's and consumer's needs in an ever-changing retail climate.
Positions as Art Director, designer, and packaging artist for Fortune 500 companies and organizations has led to successful product launches and campaigns with profitable results.
Expertise in B2B & CPG marketing and advertising - aligning research, consumer/customer insights, market trends, brand and retail strategies with business needs.
25+ years of graphic design and brand strategy.
Experienced both with the client's and consumer's needs in an ever-changing retail climate.
Positions as Art Director, designer, and packaging artist for Fortune 500 companies and organizations has led to successful product launches and campaigns with profitable results.
Expertise in B2B & CPG marketing and advertising - aligning research, consumer/customer insights, market trends, brand and retail strategies with business needs.
Dave is a grand slam hitter when it comes to market research.
His approach to obtaining sound, up-front information from his clients sets the tone and pace from day one, and the results and analysis that follow hit the mark time and time again.
Recently, we used Dave to help us better understand what consumers of swimming pool products value most from retailers.
The project was to be used to help a key PPG customer better target promotional offerings and operational needs for the following year.
His approach to obtaining sound, up-front information from his clients sets the tone and pace from day one, and the results and analysis that follow hit the mark time and time again.
Recently, we used Dave to help us better understand what consumers of swimming pool products value most from retailers.
The project was to be used to help a key PPG customer better target promotional offerings and operational needs for the following year.
Net is a form of conjoint analysis used to help prioritize individual elements making up: Products, Communication or Promotions.
Consumers react to "concepts" comprised of 2-5 systematically varied elements on a computer screen.
Ideamap.
Net deconstructs the concepts into their individual elements and quantifies the contribution (liking value) of each to interest.
There are a total of 14 unique design options to choose from ranging from a total of 12 (3 categories x 4 elements) to 36 (6 categories x 6 elements) design elements.
Consumers react to "concepts" comprised of 2-5 systematically varied elements on a computer screen.
Ideamap.
Net deconstructs the concepts into their individual elements and quantifies the contribution (liking value) of each to interest.
There are a total of 14 unique design options to choose from ranging from a total of 12 (3 categories x 4 elements) to 36 (6 categories x 6 elements) design elements.
Reviews
Be the first to review Project Marketing Associates.
Write a Review
