Universal Sports Marketing

Universal Sports Marketing (USM) is a diversified sales, marketing, and promotional agency, specializing in branding athletes and teams, filling arenas, and building franchise value. USM identifies and fulfills global revenue opportunities in the rapidly-changing sports world. Prior to the formation of Universal Sports Marketing, Steven Warshaw developed his skills and relationships during three pivotal career phases: Team Management, Athlete Marketing, and International Ventures.

Warshaw's expertise is focused on generating revenue and relevance for a broad base of global sports clients. As a GM and consultant for international and minor-pro hockey, basketball, and baseball teams, Warshaw broke numerous league records for attendance, broadcast rights fees, sponsorship sales, and merchandising revenues. From Moscow, Russia to Helena, MT.

Rockford, IL to Worcester, MA. During his years as IMG's Director of Team Sports Marketing, Warshaw generated off-field/off-ice/off-court income for the firm's premier 'team sports' athletes, including Joe Montana, Herschel Walker, Wayne Gretzky, Mario Lemieux, Brett Hull, Jaromir Jagr, Joe Morgan, Earl Weaver, James Worthy, Kurt Rambis, Michael Adams, Dave Cowens, Joe Theismann and Ben Davidson.