It's staggering to think that every day, we're exposed to more than 10,000 messages. So how do you stand out from the crowd? Have messaging that shares your point of view, creates awareness and demand, or repositions your competition. Our clients have long benefited from our capabilities across traditional and digital sectors. Harrison Edwards is one of only 154 agencies in the nation with a Facebook Marketing Partner designation for campaign management.
To work on a Harrison Edwards client account, team members must be experienced professionals and strategic thinkers. Meet the award-winning professionals who make the magic happen every day!
To work on a Harrison Edwards client account, team members must be experienced professionals and strategic thinkers. Meet the award-winning professionals who make the magic happen every day!
Services
This year, over $500 billion will be spent on advertising globally, with nearly half coming from digital.
In fact, by 2020, the majority of ad spend will be on digital.
But, not all ads are created the equally.
Great campaigns have a clear message, are memorable, and evoke an emotional response in the consumer.
We understand that the target consumer's demographics and geographic location play an important role in the creative process.
We spend a significant amount of time with clients and with available data to ensure we've examined all the important questions before embarking on the creative exploration.
In fact, by 2020, the majority of ad spend will be on digital.
But, not all ads are created the equally.
Great campaigns have a clear message, are memorable, and evoke an emotional response in the consumer.
We understand that the target consumer's demographics and geographic location play an important role in the creative process.
We spend a significant amount of time with clients and with available data to ensure we've examined all the important questions before embarking on the creative exploration.
It's been long said that data is currency.
We agree and help our clients make data-informed decisions in their public relations and marketing campaigns.
Our team of digital marketers are obsessed with data.
We've been known to spot emerging trends and help clients take advantage of the opportunity before their competitors.
We also use data and predictive analytics in our story pitching, in the selection of headlines, to inform open rates of e-mail marketing, and even in driving engagement on social media platforms.
We agree and help our clients make data-informed decisions in their public relations and marketing campaigns.
Our team of digital marketers are obsessed with data.
We've been known to spot emerging trends and help clients take advantage of the opportunity before their competitors.
We also use data and predictive analytics in our story pitching, in the selection of headlines, to inform open rates of e-mail marketing, and even in driving engagement on social media platforms.
Business-to-business marketing (b2b) is among the most complex types of marketing.
In a fragmented marketplace, it's important to clearly communicate your value and highlight what's new and innovative.
Starting with a solid strategy, our team are experts in taking complex messages and making them clear and easy to understand.
We specialize in taking complex subject matters and distilling them down to their essence, so you can communicate your story clearly and efficiently.
We make sure the basics--like your website, marketing materials, social media, and other content--are performing at a high level.
In a fragmented marketplace, it's important to clearly communicate your value and highlight what's new and innovative.
Starting with a solid strategy, our team are experts in taking complex messages and making them clear and easy to understand.
We specialize in taking complex subject matters and distilling them down to their essence, so you can communicate your story clearly and efficiently.
We make sure the basics--like your website, marketing materials, social media, and other content--are performing at a high level.
We start every great branding campaign with a simple question: What's your business strategy?
Once your strategy is understood, we go to work developing a sophisticated branding strategy that includes extensive research on your target market(s), focuses on the brand expectation you're looking to develop, and most importantly, suggests how to back up the brand promise.
Harrison Edwards understands that brands are as much about psychology as they are about practicality.
Our team helps to develop corporate brands, personal brands, helps connect brands with celebrities, and creates highly-visual content that stands out from all the newsfeed clutter.
Once your strategy is understood, we go to work developing a sophisticated branding strategy that includes extensive research on your target market(s), focuses on the brand expectation you're looking to develop, and most importantly, suggests how to back up the brand promise.
Harrison Edwards understands that brands are as much about psychology as they are about practicality.
Our team helps to develop corporate brands, personal brands, helps connect brands with celebrities, and creates highly-visual content that stands out from all the newsfeed clutter.
Nobody does content marketing like Harrison Edwards.
Our team's strategy often relies on a hub-and-spoke approach combining web and blog content with a social media distribution network.
We are big believers in video and other visual content to help drive the message, and rely on analytics to predict the types of content that audiences are looking for.
This tried-and-true approach has been successfully working for clients of all sizes and industries for years.
Among the tools we use are blog posts, eBlasts, videos, infographics, and sponsored content with media partners.
Our team's strategy often relies on a hub-and-spoke approach combining web and blog content with a social media distribution network.
We are big believers in video and other visual content to help drive the message, and rely on analytics to predict the types of content that audiences are looking for.
This tried-and-true approach has been successfully working for clients of all sizes and industries for years.
Among the tools we use are blog posts, eBlasts, videos, infographics, and sponsored content with media partners.
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