Data-driven copywriting helps businesses achieve measurable improvements to CTR, CPL, MRR, and other important marketing metrics. Having a partner like Charles who can come in, in many cases with nothing more than a concept, develop, interview, and research to help craft the story we need to tell has been an enormous help. I'd highly recommend Charles and look forward to working with him again.
Need some outside marketing expertise? I'll review your existing content, discuss your goals, and provide actionable advice to help you improve your efforts - obligation free. Digital marketing best practices are constantly evolving. Check in with me frequently for the latest strategies, tips, creative inspirations, and techniques you can use to optimize your marketing efforts.
Need some outside marketing expertise? I'll review your existing content, discuss your goals, and provide actionable advice to help you improve your efforts - obligation free. Digital marketing best practices are constantly evolving. Check in with me frequently for the latest strategies, tips, creative inspirations, and techniques you can use to optimize your marketing efforts.
Services
Well-written, targeted marketing emails provide the highest return of any marketing investment.
Give sales reps impressive, targeted collateral that's customized for each of your target customers.
Optimize your outbound, PPC, and content marketing campaigns with landing pages that inspire action.
These two writers share the same goal - helping you market more effectively - there are key differences.
Content writers create informative marketing materials that build brand awareness and authority.
Give sales reps impressive, targeted collateral that's customized for each of your target customers.
Optimize your outbound, PPC, and content marketing campaigns with landing pages that inspire action.
These two writers share the same goal - helping you market more effectively - there are key differences.
Content writers create informative marketing materials that build brand awareness and authority.
Email marketing still provides some of the highest ROI of any digital marketing channel, which makes it a common component of outbound sales and marketing efforts.
For over a decade, I've been arming tech sales development reps and inside sales teams with email cycles that are optimized for great results.
The ROI of email based sales generation campaign is on average $44 for every $1 spent, or 4400%.
A study by Pipedrive found that 89% of marketers are using email as the primary channel for generating leads.
For over a decade, I've been arming tech sales development reps and inside sales teams with email cycles that are optimized for great results.
The ROI of email based sales generation campaign is on average $44 for every $1 spent, or 4400%.
A study by Pipedrive found that 89% of marketers are using email as the primary channel for generating leads.
Though outbound marketing still has an important place in the B2B marketing mix, content marketing is now the most effective way to build engagement, generate new leads, and develop a strong online brand.
But finding a partner who understands your complex services and can create consistent, high-quality content is a major challenge for marketers.
According to MarketingCharts, content marketing is the #1 marketing strategy deployed by B2B marketers last year.
Effective content marketing takes strategy, continuous effort, and up-to-date intelligence to execute correctly.
But finding a partner who understands your complex services and can create consistent, high-quality content is a major challenge for marketers.
According to MarketingCharts, content marketing is the #1 marketing strategy deployed by B2B marketers last year.
Effective content marketing takes strategy, continuous effort, and up-to-date intelligence to execute correctly.
There's a lot riding on your next lead magnet.
It's the heart of your next content marketing campaign, telling the story of your product or services, capturing contact information from interested prospects, and moving them down your marketing funnel.
Back in the 70s and 80s - before marketing got a hold of the white paper - it was a technical deep dive.
But times have changed.
When you're building your next white paper, consider these different approaches.
The White paper is the most common lead magnet for the B2B industries.
It's the heart of your next content marketing campaign, telling the story of your product or services, capturing contact information from interested prospects, and moving them down your marketing funnel.
Back in the 70s and 80s - before marketing got a hold of the white paper - it was a technical deep dive.
But times have changed.
When you're building your next white paper, consider these different approaches.
The White paper is the most common lead magnet for the B2B industries.
There are fewer tools in the content marketer's bag of tricks that are more powerful and persuasive than a well-written case study.
Research shows that 77% percent of consideration stage B2B buyers look to case studies to help them make a buying decision.
I understand long B2B sales funnels and will help you position your case study to address your buyer personas' needs and objections.
To capture the right information for your case study, I'll lead an interview that draws out the right info and quotes.
Research shows that 77% percent of consideration stage B2B buyers look to case studies to help them make a buying decision.
I understand long B2B sales funnels and will help you position your case study to address your buyer personas' needs and objections.
To capture the right information for your case study, I'll lead an interview that draws out the right info and quotes.
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