Earvin Johnson is a partner of Guggenheim Baseball Management. After an NBA Hall of Fame career, Johnson became an entrepreneur, a philanthropist and a motivational speaker. Johnson is chairman and CEO of Magic Johnson Enterprises (MJE), which provides high-quality products and services. Larry Bird spent 13 seasons with the Boston Celtics, and excelled in all areas of the game such as scorer, passer, rebounder, defender, and team player.
Larry Bird was the embodiment of "Celtics Pride." He was a classy, confident, hardworking player who thrived on pressure and inspired teammates to excel. Is there a name more synonymous with sports-entertainment than Hulk Hogan? The key figure in WWE's rise from regional attraction to worldwide entertainment leader in the 1980s, The Hulkster's superhuman size and undeniable charisma set the standard for what a Superstar should be.
A larger-than-life icon, he packed 93,173 WWE fans into the Pontiac Silverdome, . We are very pleased to have been able to work with Prince Marketing Group.
Larry Bird was the embodiment of "Celtics Pride." He was a classy, confident, hardworking player who thrived on pressure and inspired teammates to excel. Is there a name more synonymous with sports-entertainment than Hulk Hogan? The key figure in WWE's rise from regional attraction to worldwide entertainment leader in the 1980s, The Hulkster's superhuman size and undeniable charisma set the standard for what a Superstar should be.
A larger-than-life icon, he packed 93,173 WWE fans into the Pontiac Silverdome, . We are very pleased to have been able to work with Prince Marketing Group.
Services
The Prince Marketing Group was established in 1994, and has quickly become one of the fastest growing and most efficient sports and entertainment-marketing firms in the industry.
PMG has developed the trust of some of the most respected and recognizable names in sports, music, and entertainment.
Our star studded celebrity roster is led by Earvin "Magic" Johnson, Hulk Hogan, Dennis Rodman, Roy Jones Jr. and Carmen Electra.
In addition, PMG represents the licensing for properties that include the legendary Evel Knievel estate, as well as the late Smokin' Joe Frazier.
PMG has developed the trust of some of the most respected and recognizable names in sports, music, and entertainment.
Our star studded celebrity roster is led by Earvin "Magic" Johnson, Hulk Hogan, Dennis Rodman, Roy Jones Jr. and Carmen Electra.
In addition, PMG represents the licensing for properties that include the legendary Evel Knievel estate, as well as the late Smokin' Joe Frazier.
Over the last decade, corporate brands have increasingly turned to athletes and celebrities to sell their products for one simple reason: Celebrity sells.
If consumers are under the impression that a particular star might be using the product, it is very likely that sales can skyrocket.
Marketing with celebrities offers opportunities to enhance the allure of an advertisement and the product offered.
When celebrities endorse a product, they transfer some of their own particular qualities and values onto that product.
If consumers are under the impression that a particular star might be using the product, it is very likely that sales can skyrocket.
Marketing with celebrities offers opportunities to enhance the allure of an advertisement and the product offered.
When celebrities endorse a product, they transfer some of their own particular qualities and values onto that product.
Nightclub and casino owners and operators are in competition with one another to be "the place to go".
In the past, consumers would flock to a new nightclub simply because it was different.
Unfortunately, the days of "if you build it they will come" are long gone.
So how do nightclub owners and operators compete for consumers?
Celebrity entertainment has become a nightlife and casino cornerstone.
Consumes are often celebrity driven, on the lookout for autographs and photos, or even just a glimpse of today's biggest celebrities simply hanging out at these venues.
In the past, consumers would flock to a new nightclub simply because it was different.
Unfortunately, the days of "if you build it they will come" are long gone.
So how do nightclub owners and operators compete for consumers?
Celebrity entertainment has become a nightlife and casino cornerstone.
Consumes are often celebrity driven, on the lookout for autographs and photos, or even just a glimpse of today's biggest celebrities simply hanging out at these venues.
Consumers emulate celebrities and will buy the products that their favorite celebrities use.
When GatoradeTM coined the phrase: "Be like Mike" and utlized Michael Jordan in their advertising, it addded a tremendous growth potential to their products.
When Tiger Woods steps out on to the golf course wearing products made by NikeTM, people naturally talk about NikeTM and are directly influenced when making a purchase.
Other companies have had great success by using an athlete's name in the product, such as "The George Foreman Grill."
When GatoradeTM coined the phrase: "Be like Mike" and utlized Michael Jordan in their advertising, it addded a tremendous growth potential to their products.
When Tiger Woods steps out on to the golf course wearing products made by NikeTM, people naturally talk about NikeTM and are directly influenced when making a purchase.
Other companies have had great success by using an athlete's name in the product, such as "The George Foreman Grill."
For most exhibitors, lead generation is the primary motivation for exhibiting at trade shows to help bring in new business, keep existing customers, and generate sales revenue.
Here at Prince Marketing Group, we have seen convention promotions routinely draw attention to a trade show booth by enticing visitors to come inside and talk with the staff.
The most effective promotion includes the presence of a reasonably priced celebrity to drive traffic and gain the attention of your target audience.
Here at Prince Marketing Group, we have seen convention promotions routinely draw attention to a trade show booth by enticing visitors to come inside and talk with the staff.
The most effective promotion includes the presence of a reasonably priced celebrity to drive traffic and gain the attention of your target audience.
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