Lone Armadillo is a full service agency that works with a team of specialists to ensure that the right talent is available for your project. Lone Armadillo is led by Lynne McNamee, a professional in the marketing field for twenty years. Having directed the Avis Rent A Car(R), Hewlett-Packard Company and Bank of America(R) accounts (among others) at Dryden Partners in Connecticut, Lynne has deep experience in both strategy and execution for Fortune 50 clients.
She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. In 2007, she was noted by the New York Times for her innovative thinking. Lynne has a special affinity for the Learning, Talent and Human Capital Management industries and has been a presenter and panelist for The Elearning Guild and ATD International Conference.
I needed a complete overhaul of the websites backend systems and to establish processes. It all had to be done without any impact on the user experience.
She is recognized as a unique and creative thinker, most notably for introducing synergies among brands, products and new technologies. In 2007, she was noted by the New York Times for her innovative thinking. Lynne has a special affinity for the Learning, Talent and Human Capital Management industries and has been a presenter and panelist for The Elearning Guild and ATD International Conference.
I needed a complete overhaul of the websites backend systems and to establish processes. It all had to be done without any impact on the user experience.
Services
We understand that you don't have time to waste pursuing the wrong contacts which won't translate into the kind of business you need or want.
67% of the sales process happens prior to people being open to speaking with a sales representative.
That means that your web and digital presence is critically important to the sales process.
Rather than seeing Marketing and Sales as separate processes, we work in coordination with your Sales department for a continual feedback loop to ensure we are taking insights gained from the sales and service teams to inform the marketing messages.
67% of the sales process happens prior to people being open to speaking with a sales representative.
That means that your web and digital presence is critically important to the sales process.
Rather than seeing Marketing and Sales as separate processes, we work in coordination with your Sales department for a continual feedback loop to ensure we are taking insights gained from the sales and service teams to inform the marketing messages.
HubSpot is a fantastic platform to help your business automate business, marketing, sales, customer service and support.
The CEO and senior leadership make changes to the business structure at least every year, sometimes more frequently.
Business leaders adjust plans.
Sales teams identify new markets.
New products are released.
Reorganizations, acquisitions and mergers change reporting structures.
Increased business intelligence pressures require new data to be captured and reported.
Yet how often is your HubSpot system updated to make sure that what was put in place years ago still works with how the business is operating today?
The CEO and senior leadership make changes to the business structure at least every year, sometimes more frequently.
Business leaders adjust plans.
Sales teams identify new markets.
New products are released.
Reorganizations, acquisitions and mergers change reporting structures.
Increased business intelligence pressures require new data to be captured and reported.
Yet how often is your HubSpot system updated to make sure that what was put in place years ago still works with how the business is operating today?
As your outsourced CMO, we become part of your team, to make sure that the right strategies are in place, that plans align to the business objectives, and to analyze data to report and advise on what's working, what's not and new opportunities.
With average salaries running from $105,000 to $250,000 (plus bonus and benefits), an outsourced consultant can be a wise alternative.
Perhaps you have some internal talent within your organization to execute your strategy, but you need someone to orchestrate and oversee these efforts.
With average salaries running from $105,000 to $250,000 (plus bonus and benefits), an outsourced consultant can be a wise alternative.
Perhaps you have some internal talent within your organization to execute your strategy, but you need someone to orchestrate and oversee these efforts.
Most CEOs do not come from a marketing background, and so may think #2 is the same thing as a marketing strategy.
Unfortunately, this is where wasted money, activity and customer attention occurs.
By bringing in an expert early on, results can be recognized early and long-term growth can be nurtured from the start.
This information will inform the creation of a targeted strategy to help keep the lead pipeline filled, decrease cost-per-acquisition and to help focus on the most profitable business.
Unfortunately, this is where wasted money, activity and customer attention occurs.
By bringing in an expert early on, results can be recognized early and long-term growth can be nurtured from the start.
This information will inform the creation of a targeted strategy to help keep the lead pipeline filled, decrease cost-per-acquisition and to help focus on the most profitable business.
If you don't identify where you want to go (Strategy) and how you intend to get there (Plan), you are setting your company up for failure.
People can get distracted by wasting time and money on efforts that will not help you achieve the core business objectives and marketing goals.
It is important to detail the channels that will be employed to reach each defined objective, and to communicate with all stakeholders to clarify what contribution each channel will make toward each business goal.
Note this is still at the level of, say, "Trade Shows" to support Lead Generation or "Social Media" to promote Thought Leadership.
People can get distracted by wasting time and money on efforts that will not help you achieve the core business objectives and marketing goals.
It is important to detail the channels that will be employed to reach each defined objective, and to communicate with all stakeholders to clarify what contribution each channel will make toward each business goal.
Note this is still at the level of, say, "Trade Shows" to support Lead Generation or "Social Media" to promote Thought Leadership.
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