Equity Marketing Solutions
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Vertical Rail offers brands a true growth opportunity. You've worked with agencies & consultants before, but now you need someone that really takes dead-aim on your goals and provides the experience your team needs. Our service will deliver the right campaigns and targeting to improve sales, decrease ACoS and fuel growth. Let our team of experts handle the day-to-day responsibilities of marketing, reporting and case management.

Become more competitive by applying the right content, product and brand optimization strategy to build lift. Develop a custom advertising strategy that is perfectly aligned with your business and sales goals. We'll increase reach, expand visibility, and generate the highest ROI possible from your advertising spend. Receive the expertise you need to make important marketing and strategy decisions with confidence.
Services
Vertical Rail was founded in 2008 by Andrew Arenson and Linda Bateman, veteran marketers in the digital marketing and ecommerce industries.
Prior to founding Vertical Rail, they spent the previous decade helping brands establish themselves online.
They built their reputation on everything from marketplace management and comparison shopping, to consumer products and how they fit into the ever-evolving e-tail space.
After launching Vertical Rail as a brand focused on Google PPC and comparison shopping, they decided to turn their full focus to working with manufacturers.
Vertical Rail offers a full-service advertising management solution for Amazon Seller Central, Vendor Central & Hybrid sellers.
Our programs include the right combination of Sponsored Product Ads, Sponsored Brands and Sponsored Display Ad campaigns to fuel growth and build Sales Rank.
Our hands-on management style combined with Pacvue's industry leading technology allows us to deliver a fast-acting program engineered to succeed.
All details matter to the bottom line.
Our job is to help our clients become advertising-ready so that when their campaigns start, they are on track to experience the greatest returns possible.
You've got better things to do than spend hours trying to figure it all out on your own.
We will provide personalized communication, expertise, and insights you need for effective planning and problem solving.
In Amazon, brands must continuously navigate hundreds of intersecting decisions in an effort to compete, sell, and maximize profits.
Yet few businesses have the time and knowledge to make every important decision with confidence.
When you need precise guidance, a strategic plan, or help solving a complex problem, we offer specialized consulting to help you determine the best course course of action & find the right solution.
You've got better things to do than spend hours trying to figure it all out on your own.
We understand Amazon from all angles and know what successful sellers need to be profitable and competitive.
As advocates for our clients, we arm our sellers with the strategy, services and support they need to overcome everyday challenges and be profitable.
From business information and payment details to return policies and your product details, we can advise you, or do it all for you.
Full-service ad management: Sponsored Products Ads, Sponsored Brands, and Product Display Ads.
Brand sellers experience the best overall Amazon sales performance when they combine properly optimized product content, A+ Content, with a Brand Store that's aligned with their Amazon advertising strategy.
Our marketing and design team will consider your overall Amazon goals when creating specialized content for your brand.
Our specialty is the use of A+ Content to maximize visibility, conversion rates and sales.
We carefully choose the templates and content to accomplish specific measurable goals.
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