Lead PPC
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Lead PPC is a boutique Franchise PPC (Pay Per Click) Agency that specializes in Franchise Development Lead Generation. Our Franchise Advertising Company manages more Franchise Development PPC campaigns on Google and Facebook than anyone. Franchise Marketing and Franchise Lead Generation is all we do. Our CEO and Founder, Grant James, started his career as the Chief Marketing Officer of a franchisor out of southern California.

And, many of our Account Managers and other officers previously worked within the franchising industry. Having worked on the "other side of the fence", we know the difference between driving leads that actually turn into franchisees and generating junky "tire kicker leads" that only waste time and money. If you need help driving quality franchise leads online via Google Ads, Facebook / Instagram Ads, or LinkedIn Ads, we are the best in the business, and we would love to help you!

We manage franchise development PPC on behalf of more franchise brands than any other agency or PPC lead generation company.
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Make sure that you target only your most relevant industry and competitor terms.
For example, if you are in the vending industry, it would be terms like "Vending Franchise".
With Facebook, it's all about audience selection, imagery, and ad copy.
So, focus on going after people that meet your minimum financial requirements and are interested in your type of a business.
Then choose eye-catching images and tell them who your ideal candidate is.
Franchise lead generation is unique.
It is easy to spend a lot of money on franchise brokers and lead generation with few results to show for it.
If you can get a variety of lead sources all producing for you, you're in a better boat than if you only have one lead source that is driving sales.
For instance, for our own business we drive sales through Referral Partners, Google Ads, Facebook Ads, Bing Ads, Outbound LinkedIn, Outbound Email, and Trade Shows.
These would be lead sources that we have "figured out".
Once you start generating franchise sales via multiple lead sources, it's a good idea to really track your Cost Per Sale for each of those channels.
We currently work with over 70 brands doing Franchise Development Lead Generation.
While we do not work with Franchisees doing Consumer advertising, we are exceptional when it comes to driving qualified prospective Franchisees.
PPC Franchisees advertising is a niche specialty.
There are hundreds of markets that we do not even touch because each market is different from each other.
However, if you are looking for a specialist that loves working with Franchisors, that's us.
Knowing ahead of time what the average Cost Per Lead (CPL) is for the firm that you are evaluating is extremely important.
So, you either own a franchise or are charge of franchise development for your company.
In a perfect world, your franchisees would do all of the fran dev advertising for you.
They would introduce their friends and customers to your brand and would put signs in their stores directing only the best potential franchisees to call you and sign up.
Sure, this happens.
But, to a large extent, much of the organic, referral based franchisee acquisition is out of your control.
To counter that, it all boils down to one thing: franchise leads.
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